Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2025 TikTok
Responsibilities
About the team: The Marketing Science - Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity and build meaningful connections that help drive business outcomes. This full-time Measurement Partner role will help advertisers and agencies measure the effectiveness of their investment on our platform. The individual will partner closely with cross-functional teams such as sales, product marketing, and business marketing to ensure that clients and agencies receive best-in-class support and measurement strategy. The individual will be a motivated and empathetic individual with strong analytical skills, aiming to further develop our Marketing Science discipline. Success in this role depends on execution, curiosity, and a commitment to data-driven thinking, while empowering others along the way. Responsibilities • Build and lead holistic measurement strategies for clients and agencies, partnering closely with sales and cross-functional teams. • Engage with clients and agencies to design and operationalize “learning agendas” that highlight how to improve business outcomes. • Translate complex research and measurement results into clear, actionable insights that influence client strategy and TikTok’s go-to-market approach. • Analyze historical data sets to generate actionable recommendations for clients. • Drive adoption of preferred measurement methodologies, including incrementality testing, cross-channel attribution, and marketing mix modeling. • Support client engagement with third-party vendors responsible for conducting measurement studies. • Deliver education and training workshops (internal and external) to raise awareness and advocacy of TikTok’s measurement solutions. • Contribute to industry thought leadership by working with advertisers and industry bodies to advance measurement practices.
Qualifications
Minimum qualifications: • Proven experience in digital advertising, marketing science, analytics, or related fields. • Expertise in holistic measurement approaches, including multi-cell testing, incrementality testing, attribution, marketing mix modeling, causal inference, and experimentation. • Relevant bachelor’s degree in a quantitative field (e.g., statistics, economics, mathematics, engineering, or related discipline) or equivalent. • Exceptional time management, execution discipline, and ability to guide decision-making with data. • Strong communication skills, with the ability to distill complex analyses into clear narratives for diverse stakeholders. Preferred qualifications: • Advanced degree in a quantitative field or MBA. • Experience in advertising agencies or complex data-driven organizations. • Arabic language skills would be beneficial. • Familiarity with privacy-first and cross-channel measurement (e.g., MMM, attribution). • Proficiency with analytical tools such as SQL, HIVE, or R.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
