Responsibilities
Join the TikTok Shop MAI (Merchant Acquisition & Incubation) team, dedicated to nurturing new and early-stage merchants. As a key contributor on the Incubation Strategy Ops side, your focus will be on the Merchant Growth Tactics. In this pivotal role, you'll take ownership of designing effective programs, empowering our merchants to grow and scale to new heights. Your responsibilities extend to crafting a robust engagement plan, ensuring successful program completion whilst delivering a strong ROI. Responsibilities - Design, execute and iterate growth strategies and campaigns for merchant incubation, retention, and merchant sales and order growth. - Based on an understanding of different seller segments, develop differentiated guidance and marketing strategies. - Understand pain points and demands at each stage of merchants' lifecycle, and build a full-funnel growth operation framework. - Design incentive policies, plan growth resources, discover growth opportunities through data analysis, merchant research, industry analysis, and competitor analysis. Develop corresponding solutions and plans. - Coordinate resources with cross functional teams such as product, data, marketing, algorithm and finance, drive the execution of growth projects. - Analyse the results of growth campaigns, develop methods and measure ROI clearly, find opportunities for further iterations. - Daily monitor growth metrics, identify trends and draw clear attribution against our OKR metrics and optimise growth directions.
Qualifications
Minimum Qualifications: - Experience in using data to clearly show metric attribution to assist in driving project conceptualisation with autonomy. - Excellent communication (both written and verbal), collaboration, execution, and project management skills. - Well versed in influencing stakeholders, both internal and external. - Quick learner, proactive, and resilient, with the ability to cope well under pressure in a fast paced environment. - Experience in managing multiple projects and programs simultaneously. Preferred qualification: - 4+ years experience in a B2B Marketplace or eCommerce environment in a growth focused role. - Experience in using SQL, Tableau and other data analytics tools. - Experience in presenting to senior stakeholders
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
