Responsibilities
Team Overview The Paid Ads Growth team drives user acquisition for TikTok’s international products. As our global footprint expands rapidly, paid advertising is the primary growth lever. We leverage advanced algorithms and machine-learning techniques to optimize ad strategy and maximize the impact of large-scale budgets. Responsibilities 1. Creative Strategy Development: Define ad creative strategies based on target audiences and potential users; Leverage TikTok’s content ecosystem (videos, images, comments, search queries, etc.) and machine-learning models to boost creative performance and conversion rates; 2. Creative Enablement: Integrate TikTok’s algorithmic and machine-learning capabilities with market creative teams; Build and optimize an end-to-end advertising creative supply chain to enhance overall campaign efficiency.
Qualifications
Minimum Qualifications: 1. Begin with the End in Mind: Translate long-term vision into actionable roadmaps and ensure strategic priorities are executed in sequence; 2. Self-Driven & Reflective: Results-oriented, comfortable removing boundaries, and skilled at cross-functional collaboration to drive shared growth; 3. Honesty & Clear Communication: Uphold transparency and integrity—our team’s foundation is built on trust; Preferred Qualification 1. Background in commercialization, user-growth, or ad-algorithm products at large tech companies is a plus. Fast learners without direct experience are also welcome.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
