Responsibilities
Team Introduction TikTok seeks a product marketing professional with a background in digital media and ad tech to lead product strategy and go-to-market in Japan and Korea. Sitting in the Product Strategy & Operations organisation, this role will lead our capable team of Product Marketing Managers to land the right solutions in our market to grow revenue and also ensure to bring market insights to our product teams. he role involves close collaboration with both in-market sales and global product teams in a high growth environment. Abilities to self-motivate, prioritise projects and influence cross functional partners are key skills. Ideal candidate should have experience leading and developing a team, seeing through projects and working with digital advertising products. This is a full-time position based in Japan. Responsibilities: - Define and execute the go-to-market strategy for TikTok monetization products focussed on brand segment - Partner with cross-functional teams to develop and execute regional programs and initiatives to drive adoption of key products and solutions - Analyze, evaluate and synthesize market opportunities and customer problems to inform product strategy and roadmaps - Responsible for market-fit of TikTok’s brand & video advertising products in Japan - Build the communication bridge between Japan and global teams, lead project management and cross-functional collaboration for product planning and launch. - Be the market expert on brand & video advertising solutions landscape
Qualifications
Minimum Qualifications - Bachelor's degree or above - 5+ years of experience in product marketing, product strategy or product management or relevant experience (partnered with product management and/or engineering to represent market) - Experience in CPG/FMCG or brand-focused industry or agency - Experience in developing go-to-market strategies and taking internet products through the full lifecycle - Familiar with Japan's Internet advertising, especially the brand advertising market - Fluency in English and Japanese is a must - Commercial mindset with experience building data-driven business cases to drive strategic product and business investments Preferred Qualifications - Experience in ads monetization business and ecosystem - Experience working with Influencers and MCN - Excellent communication and interpersonal skills. Proficiency in Mandarin Chinese is a plus for internal communication with the China office.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
