Responsibilities
About Us TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. About The Team We are seeking a creative and performance marketing-oriented marketer to lead Global Gaming Marketing, reporting into our Head of North America Business Marketing & Global Gaming Marketing The Global Gaming Marketing lead will oversee a tight, globally dispersed team of marketing solutions and GTM marketers whose remit is partnering with gaming brands and advertisers in establishing TikTok as THE launchpad for games. The ideal candidate has direct gaming industry experience, deep knowledge of performance marketing and clarity on where the industry is headed. This role calls for a no-siloes, non-hierarchial, highly collaborative leader with a global mindset. This lead is pragmatic, hands-on and able to inspire a team of direct reports + partner teams within GBM and XFNs to collaborate and deliver the mission and objectives of the Global Gaming Org. This is a global team that was built from the ground up just in 2023, and continues to deliver with excellence with a highly entrepreneurial mentality. Keen business understanding, highly strategic mindset, mastery of cross functional alignment and a collaborative spirit are critical to the role. Having a finger on the pulse of gaming culture to creatively showcase the business impact TikTok is having on the gaming marketing community is key. Finally, a highly collaborative approach with the rest of the GBM GG org as well as ONE GBM, RBMs, GBS and other XFNs is paramount. TikTok is a big organization that is rapidly growing, but we operate like a startup at heart. Having an entrepreneurial spirit, the ability to do more with less, but most importantly, the passion to build a global business are core to how we operate. Responsibilities - With input from the GM - Global Gaming and Head of North America Business Marketing & Global Gaming Marketing, ensure laser-focused prioritization of marketing activities tied to business priorities. - Serve as a BUSINESS partner to the Global Gaming org, going beyond a Marketing partner - Lead the Gaming on TikTok B2B brand and synergize efforts with the Global Content, Live, other XFN teams to ensure successful impact. - Own the global gaming narrative in-market and how we're positioning ourselves to win; Speak at conferences and with media to bring this value proposition to life - Ensure strong product understanding across our performance product solutions, creative solutions and branding product solutions; Partner with cross-functional teams including GBS, GMPT, GMPT-Creative, MarSci, SE, MSO to align OKRs, and KPIs that speak to business impact - showcase strength at alignment and execution across internal R&R - Identify key initiatives that would accelerate revenue, manage the XP, Mobile KA verticals to drive (1) research (2) education at scale (3) Active adoption (scale to Growth); partner with XFNs on go-to-market strategies and deliver programs that accelerate revenue and market penetration. - Deep industry knowledge as it continues to evolve; join senior level meetings/discussions in partnership with GBS to be immersed in understanding and determining how to address gaming client needs - Develop talent; ensure individuals continue to represent a diverse set of backgrounds and have pathways for continuous learning and development. - Build on operating model for the team that ensures high collaboration within GBM GG, larger GBM org and beyond, excellent standards of work and ensuring stakeholders informed of plans, progress, and outcomes in a humble, efficient manner. - Provide learnings and iterative feedback to both product and marketing teams to help improve our marketing programs and product solutions. - Provide regular executive updates that speak to measurable business results; adapt and pivot as needed based on data-driven learnings.
Qualifications
Minimum Qualifications - Leadership experience in marketing with strong knowledge of the gaming industry, performance marketing, and media strategy. - Experience working with both B2B & B2C customers in a global environment. - Proven leadership in growing and building teams in a matrixed environment. - Strong presentation and collaboration skills, with the ability to work independently and as a team across different departments, XFNs and markets. Preferred Qualifications - Self starter and problem solver with demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment. - Appetite for learning, innovation, and to lean into change and thrive in a fast paced environment. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 .
Job Information
【For Pay Transparency】Compensation Description (annually)
The base salary range for this position in the selected city is $14100 - $270000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
