Responsibilities
About the Team As the TikTok Mall Strategist, you will drive the long-term vision and operational execution of TikTok Mall in Indonesia. You will act as the bridge between business strategy, data analytics, and cross-functional teams to identify growth opportunities, optimize resource allocation, and build a sustainable ecosystem for brand merchants. This role requires a blend of strategic thinking, operational rigor, and a deep understanding of Indonesia's digital commerce landscape. Roles & Responsibilities: - Lead the development and execution of TikTok Mall’s mid & long term roadmap, focusing on merchant growth, user experience, and ecosystem sustainability. - Define and prioritize high-impact initiatives (e.g., exclusive mall benefit、Mall IPs、localized content ecosystem) through data-driven insights and market analysis. - Partner with product, marketing, logistics, and merchant operations teams to align strategies and ensure seamless implementation of initiatives. - Drive collaboration with TikTok’s regional and global teams to leverage best practices and resources. - Design and optimize tiered merchant programs to enhance loyalty and drive GMV growth. - Identify gaps in merchant support and launch to improve their performance. - Monitor key metrics (merchant retention, user conversion, content engagement) and conduct in-depth analysis to identify bottlenecks and opportunities. - Build predictive models to allocate resources efficiently (e.g., traffic boost) and evaluate ROI of strategic initiatives. - Stay ahead of industry trends and competitor moves to position TikTok Mall as the preferred platform for brands. - Engage with local merchants, influencers, and consumers to gather feedback and iterate on strategies.
Qualifications
Minimum Qualifications: - 5+ years of experience in strategy, business analytics, or operations roles, with at least 1 year in e-commerce or digital platforms. - Proven track record of leading strategic projects, with a deep understanding of Indonesia’s cultural and business nuances. - Entrepreneurial spirit with a bias for action in fast-paced environments. - Strong communication skills to influence senior leaders and external partners. - Passion for e-commerce innovation and a customer-centric mindset. - Prior experience in MBB consulting, top-tier internet companies, or global brands is strongly preferred. Preferred Qualifications: - Strategic Mindset: Ability to translate ambiguous challenges into actionable plans, balancing short-term goals with long-term vision. - Data Fluency: Proficient in SQL, Python, or similar tools; experience with BI platforms (e.g., Tableau, Power BI). - Cross-Cultural Agility: Demonstrated success working in multicultural environments; fluency in English and Bahasa Indonesia is a plus. - Operational Excellence: Track record of driving complex initiatives from ideation to execution, collaborating with multiple stakeholders. - Candidates with experience in content-commerce ecosystems (e.g., Instagram Shopping) are strongly encouraged to apply.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
