Responsibilities
Team Introduction The Creator Product Adoption team within Japan Programs and Market Insights team is responsible for best-in-class, scalable approaches and programs to drive our core product adoption goals with our Creators and promoting those programs and initiatives to the relevant Creator communities through a variety of levers. This team will execute these programs in Japan, working in strong collaboration with Regional & Central Operations teams, Content Strategy teams and Product teams to drive product adoption priorities and deliver measurable business impact. This role will be based in Tokyo. Responsibilities - Develop, support and execute scaled product programs (manage end to end) focused on driving large-scale participation and product adoption from creators on the platform - Work with product team to identify potential program/project opportunities and outlines based on product roadmaps and data driven needs - Work with local/regional ops teams to rollout scaled product adoption frameworks and programs locally - Align on standardized, clear measurement plans and set joint OKRs in line with Creator and Product PGC team. Track program progress to program goals, incorporate improvement tweaks in real-time to optimize program success metrics - Evaluate successful program components and execution as well as areas for improvement to provide feedback back to key cross-functional stakeholders - Build strong relationships with cross-functional teams to operationalize product programs (e.g. GUO / Product Ops, PMM, Product, Comms, USDS, legal, etc.)
Qualifications
Minimum Qualifications - BA/BS degree or equivalent practical experience - Have a strong understanding of creator ecosystem, creator product journey and product tools across different platforms - Experience working in program management/development, product marketing, and/or product management - Comfortable working with data to identify actionable insights and make data-driven decisions - Excellent written, verbal, and professional communication skills in both English & Japanese - Proven track record of operating independently, demonstrating creativity, strong attention to detail, and managing multiple projects simultaneously - A team player who is accountable, proactive, and solution-oriented Preferred Qualifications - Ability to work in a fast-changing environment - Plan and manage user-facing online marketing campaigns with a data-driven approach and a proven track record of success. - Experience working in a global team, across multiple time zones and cultures - Experience working with creators - Has experience working in or has a deep understanding of education, automobile, food/drinks, fitness/health, scripted drama, beauty, entertainment, travel and/or technology industry. #LI-Hybrid
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
