Responsibilities
About the Team The success of TikTok's data business model hinges on the supply of a large volume of high quality labeled data that will grow exponentially as our business scales up. However, the current cost of data labeling is excessively high. The Data Solutions team is built to understand data strategically at scale for all Global Business Solution (GBS) business needs. Data Solutions Team uses quantitative and qualitative data to guide and uncover insights, turning our findings into real products to power exponential growth. Data Solutions Team responsibility includes infrastructure construction, recognition capabilities management, global labeling delivery management. About the Role The User Segment Analyst plays a strategic role in scaling and optimizing our global crowdsourcing efforts. Sitting at the intersection of marketing, operations, and project delivery, you will lead efforts to attract and onboard high-quality contributors—especially in new or underserved markets where brand recognition is minimal. Your primary focus will be to develop and execute go-to-market strategies that overcome cold-start challenges, using a mix of digital campaigns, grassroots outreach, and data-driven experimentation to build initial momentum. Beyond acquisition, you'll optimize the contributor journey, using automation to increase onboarding efficiency and long-term engagement. You will also be responsible for tracking KPIs and analyzing funnel performance, and translating insights into actionable improvements. Responsibilities 1. Cold-Start Market Strategy - Develop and execute go-to-market strategies to source crowdsourcers in brand-new regions or demographics with no prior brand recognition. Use creative growth tactics, grassroots outreach, and data-driven experimentation to build trust and generate early traction. 2. Crowdsourcer Acquisition Campaigns - Design and manage paid and organic campaigns across digital channels (e.g., social, search, referral) to attract high-quality contributors. Apply targeting, A/B testing, and performance marketing techniques to refine messaging and maximize sign-up rates. 3. Funnel Optimization & Lead Nurturing - Develop and manage the end-to-end onboarding funnel—from sign-up to activation. Use marketing automation, retargeting, and personalized content to move prospects through the funnel efficiently and ensure they are ready to begin tasks. 4. Analytics & Performance Tracking - Set KPIs for recruitment and onboarding success. Using analytical tools like CRM dashboards, and funnel reports to monitor campaign effectiveness and identify opportunities for continuous improvement. 5. Collaboration & Workflow Improvement - Partner with project managers and operations teams to refine contributor personas, improve onboarding materials, and align marketing strategies with evolving project needs. 6. Contributor Support & Engagement - Build communication strategies to keep contributors informed, motivated, and aligned with project goals. Address concerns proactively and create feedback loops to improve satisfaction and retention.
Qualifications
Minimum Qualifications 1. 1-3 years experience in user acquisition or growth marketing, especially in managing campaigns targeting diverse online segments 2. Strong analytical skills, aptitude to independently learn new technologies; 3. Fluent in English (written and verbal). Preferred Qualifications 1. Excellent problem-solving, task prioritization, follow-up, and eager learner; 2. Project coordination/ project support experience and cross-department communication skills; 3. Ability to use basic SQL and scripting languages (Python, R) are preferred; 4. Good information analysis, data deep dive and interpretation capability.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Trust & Safety
TikTok recognises that keeping our platform safe for the TikTok communities is no ordinary job which can be both rewarding and psychologically demanding and emotionally taxing for some. This is why we are sharing the potential hazards, risks and implications in this unique line of work from the start, so our candidates are well informed before joining.
We are committed to the wellbeing of all our employees and promise to provide comprehensive and evidence-based programs, to promote and support physical and mental wellbeing throughout each employee's journey with us. We believe that wellbeing is a relationship and that everyone has a part to play, so we work in collaboration and consultation with our employees and across our functions in order to ensure a truly person-centred, innovative and integrated approach.
