Responsibilities
Team Intro The EUI Global Business Marketing (GBM) team exists to champion TikTok amongst brands and businesses across Europe. Through high impact multi-channel marketing campaigns — spanning events, social, email, web, education, industry relations, media and more — we demonstrate how TikTok can deliver business outcomes for the world's top brands. This role sits within the Integrated Marketing Communications (IMC) team, which spans Events, MarComms, Education and Industry Relations. In this role, you'll work across all functions of IMC, learning the ins and outs of this multidisciplinary team and building a well rounded marketing skillset. Join our team and play a key role in crafting and executing world-class business to business (B2B) marketing campaigns. Responsibilities - Work closely with the MarComms team to support and enhance their campaign efforts across paid and owned marketing channels, including social, email and web. Partner with the Campaign Manager to provide project management support for complex multichannel integrated marketing campaigns. - Ideate and produce original campaign content for various marketing channels across IMC, including writing social copy and filming TikToks. - Work closely with the Experiential team to coordinate top notch client-facing events, both in person and virtually, including ideating event activations, sourcing suppliers and swag, and more. - Work closely with the Education team, providing set up and administrative support for client-facing educational touchpoints, including certification and webinars. - Work with GBM's Marketing Solutions team to build a centralised hub for marketing content, ensuring cross-functional partners know where and how to access the content they need. - Work with GBM's Strategy & Operations team to measure the impact of IMC content and campaigns, and provide strategic recommendations based on your learnings. - Ideate and own organisational projects to support the overall Global Business Marketing function, including local marketing teams across Europe, such as building a marketing toolkit to scale our impact with cross-functional partners and make marketing resources easier to find and use.
Qualifications
Minimum Qualifications - You know the basics of business to business (B2B) marketing and are hungry and open to learn what you don't. - You have strong communication skills and would be comfortable communicating with a variety of stakeholders across TikTok. - You have excellent written language skills and are eager to put them to use coming up with snappy social captions or taglines. Bonus points if you have writing samples you can share. - You have a strong knowledge of the digital media landscape and are always staying current on what's trending on TikTok and in social media marketing. - You're a self-starter with a knack for managing projects independently and meeting deadlines in a dynamic environment. You know how to get stuff done! - You're exceptionally organised and detail oriented. Preferred Qualifications - You thrive in a fast-paced, rapidly evolving company, dealing with different cross-functional teams. - You're passionate about TikTok!
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
