Responsibilities
About the team The LATAM Product Strategy & Operations team at TikTok is a dynamic and diverse group focused on driving the success of TikTok's product offerings in Latin America. What You Will Do TikTok seeks an experienced product marketing professional with a background in branding solutions and digital marketing to lead the go-to-market for advertising. As part of LATAM Product Strategy & Operations organization, the role involves close collaboration with headquarters product teams in a high-growth environment and the Sales teams. An ability to self-motivate, prioritize and influence partners are key skills. Candidates must have experience working with advertising products and have strong project management capabilities. - Be responsible for part of the branding solutions portfolio in LATAM markets; and sales enablement and product training - Define the go-to-market strategy for TikTok's ever-evolving branding products. Partner with a range of cross-functional teams across the region to ensure flawless execution of this strategy. - Set goals, manage launches, and implement activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance. - Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ. - Deeply understands the features of Branding and Digital advertising products; promote product operation plans focusing on revenue and performance as well as the needs of advertisers, and be responsible for growth and revenue - Monitor, research, and analyze the data of the market by industry, dig up problems and opportunities - Working with regional sales team and client solution team to identify market opportunities and client requirements - Act as the voice of the region in product, synthesize market insights and collaborate with Product Managers and Global product marketing teams to identify solutions.
Qualifications
Minimum Qualifications - Bachelor's degree or above - 3+ years of experience in the digital advertising industry. - Product marketing or product management experience with digital ad products. - Strong communication skills, logical thinking ability, good teamwork spirit, a strong sense of responsibility, and commitment - A commercial mindset with experience building business cases from market research and analysis - Proven track record of creating value through strategic product marketing i.e. developing GTM plans, activation strategies, and market research that will bring TikTok's advertising products to life - Fluency in Spanish and English is required due to supporting clients in the LATAM region Preferred Qualifications - Experience with digital marketing / ad-tech products in Branding solutions - Marketing/ Product marketing experience
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
