Responsibilities
The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change. - Partner primarily with brand advertisers and agencies to provide good measurement that can lead to better understanding of their performance on the platform - Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for agencies and clients - Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams
Qualifications
Minimum Qualifications: - At least 6-8 years of experience in digital advertising, marketing analytics, or measurement suppliers - Bachelor's degree in a quantitative field; a graduate degree in science, mathematics, operations, business, digital marketing, or research - Proven experience with incrementality testing and causal inference methods to measure ad effectiveness - Proven experience with attribution modeling; experience with Media Mix Modeling - Exposure to digital advertising platforms with an understanding of digital ad formats, auction, and campaign performance drivers - Fluency in German is required; excellent verbal and written English is required - Experience executing custom analytical work; proficiency in SQL, Hive, or R Preferred Qualifications: - Experience in CPG and/or Retail - Thrives in cross-functional collaboration, working closely with sales, product marketing, product measurement, and business marketing - Experience with advertising agencies or complex, data-driven marketing organizations - A track record of driving client decisions with clear communication, collaboration, and confident presentation skills - Exceptional time-management skills with a focus on prioritizing key initiatives and goals
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
