Responsibilities
The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA. Roles & Responsibilities: - Develop and implement brand strategies, implementing marketing strategies that promote the company’s brand and message. This will involve conducting market research, analyzing consumer trends, and developing targeted campaigns that resonate with the target audience. Able to think creatively to develop innovative marketing campaigns that capture the attention of the target audience. Attention to detail, have a keen eye for detail to ensure that all marketing materials are accurate, on-brand, and free of errors - Managing marketing campaigns: oversee the development and execution of marketing campaigns across various channels, including digital, social media, above the line and below the line. You will work closely with the marketing and campaign team to develop compelling content that effectively communicates the brand message. - Collaborating with cross-functional teams such as (not limited to) product development, sales, and management teams to ensure that marketing campaigns align with overall business objectives. You will also collaborate with external partners, such as creative agencies, advertising agencies and media partners, to develop and execute campaigns. - Excellent project management skills: able to manage multiple projects simultaneously, including creating timelines, managing budgets, and coordinating with team members and vendors - Excellent communication skills: strong communication skills to effectively convey marketing plans and strategies to both internal and external stakeholders - Strong analytical skills: able to analyze data and metrics to measure the success of marketing campaigns and make informed decisions about future marketing initiatives - Digital marketing skills: should have experience with digital marketing, including social media, email marketing, and SEO - B2C Marketing knowledge is a must, and to also be able to understand B2B marketing is an added advantage (TikTok Shop Seller, Creator, and Agencies) - Staying current with industry trends: You will need to stay up-to-date with the latest marketing trends and technologies to ensure that the company’s marketing campaigns remain relevant and effective.
Qualifications
Minimum Qualifications: - Minimum Bachelor's Degree or above with 5 years of experience in Internet companies, brand companies, or agencies - English proficiency required - Marketing expertise: You should have a strong understanding of marketing principles, including market research, segmentation, and targeting. - Creative thinking: You should be able to think creatively and develop innovative marketing campaigns that resonate with the target audience. - Excellent marketing planning skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign from ideation to execution - Analytical skills: You should be able to analyze data and metrics to measure the effectiveness of marketing campaigns. - Project management skills: You should be able to manage multiple projects simultaneously and meet tight deadlines. Understands and is experienced in budget management and forecasting. Preferred Qualifications: - Keen user product awareness, familiar with domestic and foreign strong interactive products such as TikTok and instagram, like to understand and accept new things, have a wide range of interests, and are sensitive to marketing hotspot - Strong executive ability, communication ability, and pressure resistance, can quickly get the results - Excellent communication and resource integration skills
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
