Responsibilities

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA. TikTok is seeking a strategic, research-savvy Regional Marketing Strategy & Research to lead the development of data-driven marketing strategies for TikTok Shop across Southeast Asia (SEA). In this role, you will not only lead regional marketing campaigns but also play a critical role in conducting in-depth market research, uncovering consumer insights, and translating research findings into actionable business and marketing strategies. Your ability to craft research reports that drive strategic alignment and decision-making will be key to success. Responsibilities: 1. Market Research & Insight Generation: - Lead qualitative and quantitative market research to understand emerging trends, consumer behavior, competitive landscapes, and category dynamics. - Able to design research methods and questionnaires, collaborate with internal and external research partners to design, implement, and analyze studies focused on SEA e-commerce and social commerce landscapes. - Able to take into consideration other research studies, social sights, and develop actionable insight reports that inform regional strategy, creative development, and business planning. - Produce regular strategic insight decks, whitepapers, and POV reports that influence both internal stakeholders and external partners. - Share trend forecasts, consumer profiles, and category deep-dives that support long-term business planning and go-to-market decisions. 2. Strategic Marketing Planning: - Translate research insights into strategic marketing initiatives customized for different SEA markets. - Build regional marketing frameworks and localized plans to drive brand awareness, user acquisition, and engagement. - Partner with country marketing teams to contextual accuracy in campaign execution. 3. Project & Campaign Planning & Execution: - Lead integrated campaigns across SEA markets, from ideation to execution, media planning, ensuring projects are backed by strong research and relevant KPIs. - Develop and execute regional-specific marketing strategies to drive brand awareness, engagement, and sales growth for TikTok Shop in SEA. Customize regional campaigns to align with each market preferences and market needs. - Lead end-to-end project management of marketing initiatives, ensuring timely delivery, alignment with overall business objectives, and effective execution across multiple SEA markets. - Ensure cross-functional alignment among marketing, operations, analytics, creative, and product teams. 4. Performance Analysis & Strategy Optimization: - Use campaign results, consumer data, and market intelligence to continuously optimize marketing strategies. - Present learnings and improvement plans through structured performance reports and strategy reviews. 5. Cross-Functional Collaboration: - Serve as the bridge between regional and country teams, ensuring that marketing strategies are research-informed, relevant, and operationally executable. - Champion knowledge sharing and research best practices across teams and markets.

Qualifications

Minimum Qualifications: - Bachelor degree and above. - Experience: 5+ years of experience in marketing strategy, campaign planning, and consumer/market research within e-commerce, tech, or retail industries. Proven ability to lead integrated campaigns and write structured research or insight reports that inform marketing decisions. - Campaign Planning & Execution: Strong track record in planning and managing regional marketing campaigns from end to end — including insight discovery, creative briefing, go-to-market planning, media mix optimization, and post-campaign analysis. - Research Expertise: Proven ability to lead qualitative and quantitative research projects (e.g., consumer surveys, focus groups, trend studies, competitive analysis). Skilled in applying insights to guide marketing direction and business decisions. - Strategic Mindset: Ability to translate market and consumer insights into actionable marketing strategies tailored to different SEA markets. Familiarity with consumer behaviors, nuances, and commerce trends. Preferred Qualifications: - Excellent communication and collaboration skills - Creative mindset with a focus on innovation and testing

Job Information