Responsibilities
About the team The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change. Responsibilities The Measurement Productivity Reporting Intern will support GBS team to drive incremental revenues for Brand Ads in short term and increase the base line of campaign spends in long term. -Expand the adoption of performance products/strategy (among brand advertisers) & brand products/strategy (among perf. advertisers) to drive incremental revenues in short term and behavior change in long term: - Showcase TikTok's ability to drive performance and conversion goals, - Generating confidence and establishing TT4B as an effective platform in the performance marketing industry, - Encouraging advertisers to adopt a test & learn mindset and drive product adoption for TikTok's solutions. Enable Sales to hold meaningful industry insights led, data-driven client centric conversations based on TTMS, SOV, Audience penetration and Brand Power, creating FOMO amongst top clients. Work with APAC POC to build the measurement productivity report on monthly basis for METAP covering: - Volume: Number of 1P & 3P studies - Value: Revenue measured - Number of advertisers measured - Impact: Change in ARPA and growth in revenue among measured clients Collaborate with APAC productivity team to build data sets in Excel with summary views at country level for METAP Create charts in PowerPoint using data points from Excel to showcase key KPIs: Value metrics,Volume metrics,Impact measurements.
Qualifications
Minimum Qualifications: - trong analytical skills and proficiency with Excel for data analysis and reporting - Experience creating professional charts and visualizations in PowerPoint - Familiarisation with internal data platforms - 3M, Aeolous Preferred Qualifications: - Basic knowledge of statistical concepts is prefereable - Strong attention to detail and commitment to error free reporting
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
