Responsibilities
TikTok’s Global Gaming team is responsible for building long term and impact driven partnerships with the top top gaming companies agencies and across Europe to educate and inform them about commercial opportunities within TikTok. The Advertiser Solutions Manager (ASM) position is part of the Global Gaming Advertiser Solution team that will be mostly be responsible for NTL/LiveOps - this team focusses on increasing penetration, revenue per activation and LiveOps incremental revenue. They build for scale and predictability, bolster our offerings and boost sales pitching capabilities. You can think of them as our Strategic Advisors on all NTL/LiveOps/Incremental activations. They are our experts in the TikTok full-funnel ads product, acting as a bridge between Sales and our XFNs. In this role, you'll be at the heart of innovation, shaping how we manage, optimize, and grow our advertising business. From strategic planning to hands-on execution, you’ll collaborate with cross-functional teams to deliver seamless operations and impactful business results. Responsibilities: - Support Global Gaming teams with strategic revenue driving initiatives, with a particular focus on new title launches and Liveops - Refine the value proposition on both commercial packaging and creative strategy sides. Work with leadership and XFN to conduct the GTM for NTL and LiveOps including product execution process and reusable package design. Design the rollout strategy and work with GBM to develop a marketing narrative, resource plans and internal education - Tracking & measurement methodologies: Collaborate with the relevant teams to streamline and automate pipeline tracking methodologies - Lead strategic branding and performance campaign planning initiatives including Audience Analysis, product portfolio, budget allocation to inform campaign proposals to clients. - Business strategy perspective: Have an overall understanding of the games advertising business, assist the team in optimizing the current direction, exploring new directions, and building cross-team collaboration models. Output Narrative and guidance to guide the team's business sales model - Operation ability: Understand the current advertising logic and traffic situation, support the setting of NTL/liveops mediaplan TikTok basic diagnosis of advertising accounts, summarize problems and situations, and cooperate with XFN - Sales strategy: Understand customers and the market, participate in key project promotion and communication with major customers, and produce upsell
Qualifications
Minimum qualifications: - Demonstrated experience working in or with Gaming apps/studios - Hands on understanding of ad products & technologies and related optimisation processes - Demonstrated track record of achieving and exceeding revenue goals - Customer service orientation and experience working in a client facing capacity - People and team leadership experience Preferred qualifications: - Excellent communication, presentation and analytical skills - Experience in digital and programmatic ad sales
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
