Responsibilities
We are looking for talented individuals to join our team in 2025. As a graduate, you will get unparalleled opportunities for you to kickstart your career, pursue bold ideas and explore limitless growth opportunities. Co-create a future driven by your inspiration with TikTok. Successful candidates must be able to commit to an onboarding date by end of year 2025. We will prioritize candidates who are able to commit to the company start dates. Please state your availability and graduation date clearly in your resume. Applications will be reviewed on a rolling basis. We encourage you to apply early. Candidates can apply for a maximum of TWO positions and will be considered for jobs in the order you applied for. The application limit is applicable to TikTok and its affiliates' jobs globally. About The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands. About the Team In order to effectively and efficiently grow the number of sellers on TikTok Shop, our Seller Acquisition Product team provides a wide range of product/service capabilities to empower identify and convert new leads for our account managers and business development teams. We are looking for an experienced Product Manager to own the roadmap, strategy and feature development for our lead generation and demand generation platforms. This Product Manager will be responsible for collaborating with various internal teams including Marketing, Sales, Customer Success and Engineering to understand customer needs and business goals to shape the future of our platform. Responsibilities: - Lead Generation & Demand Generation: Design and manage products that generate and nurture high-quality leads for e-commerce sellers, with a strong focus on lead data product development. - Lead Growth Product Development: Build and optimize lead growth products, overseeing data ingestion, integration, enrichment, and quality improvement to create a robust and actionable lead pipeline. - Seller Acquisition Funnel Optimization: Apply deep expertise in the e-commerce seller acquisition funnel to enhance every stage—from lead capture to conversion—using inbound and outbound B2B growth marketing strategies. - Collaboration: Partner with engineering, marketing, sales, and data teams to align product initiatives with business objectives and deliver seamless execution. - Data-Driven Decision Making: Define and monitor KPIs to measure lead generation and conversion success, iterating on products based on actionable insights.
Qualifications
Minimum Qualifications： - Master of Science required. - Experience in technical product management experience, including experience in e-commerce seller lead or demand generation product management. - Familiarity with tools and technologies for managing and enhancing lead data (e.g., CRM systems, data pipelines). - Strong familiarity with product suites and strategies for inbound (e.g., SEO, content marketing) and outbound (e.g., email campaigns, targeted ads) B2B growth marketing. - Proven success in developing lead data products that drive seller acquisition or similar outcomes. - Experience in Lead/Demand Generation and Lead Growth products. Preferred Qualifications - Familiar with TikTok and mainstream e-commerce platforms, experience in content-based e-commerce is highly preferred.
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $141588 - $234080 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
