Responsibilities
The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA. Responsibilities - Design live and short video approaches based on the characteristics and needs of merchants at different levels, helping merchants achieve rapid GMV growth during campaign periods. - Lead the planning and implementation of live showcase, create replicable successful live streaming cases, and GTM. Assist in the rapid growth of the live streaming business and empower the growth of merchants' live streaming at different stages. - Take the lead in promoting cross-departmental collaboration, ensuring the efficient implementation of all links from approach design to execution. - Conduct data analysis and project summaries, and continuously optimize and iterate approaches in the long term.
Qualifications
Minimum Qualifications: - Bachelor's degree with 3+ years of of experience in e-commerce or live streaming, with a strong focus on campaign development and execution. - Have excellent project management capabilities, be able to lead and efficient execution of multiple complex projects, have strong self-motivation. - Have clear logic, excellent structured thinking ability, be sensitive to data, be able to efficiently promote cross-departmental cooperation, and target-oriented. - English proficiency. Preferred Qualifications: - Rich experience in e-commerce live streaming operation, especially with successful cases in areas such as live streaming content creation, merchant strategy, and host management. - Creative thinking and problem-solving abilities. - Strong interpersonal and cross function collaboration skills.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
