Responsibilities
About the Team As a key member of the fashion team, you will be responsible for driving performance through strategic product curation, traffic resource management, and budget optimization. Your role is pivotal in ensuring that the fashion category delivers strong results across e-commerce platforms such as TikTok and Tokopedia. Roles and Responsibilities: 1. Product Merchandising - Curate and manage a high-performing assortment of fashion products aligned with seasonal trends, customer demand, and campaign objectives. - Analyze consumer behavior, historical data, and market trends to identify high-potential products for promotions and marketing initiatives - Develop product strategies that enhance visibility and conversion rates across platforms. - Collaborate with cross-functional teams (buyers, marketing, design) to ensure product selections support campaign themes and promotional goals. 2. Traffic Resource Management - Oversee and allocate traffic resources for TikTok and Tokopedia to support fashion-related campaigns. - Highlight key content such as seasonal trends, new arrivals, and promotional events to capture user attention. - Optimize landing pages and campaign destinations for high traffic volumes while ensuring fast load times and mobile responsiveness. - Work closely with design, marketing, and content teams to maintain consistent branding and align messaging with campaign goals. 3. Budget Management - Manage campaign budgets effectively to ensure optimal use of resources. - Track spending across platforms and align resource allocation with business objectives and OKRs. - Provide regular reporting on budget usage, ROI, and performance KPIs. - Adjust budget plans dynamically based on campaign performance and business needs.
Qualifications
Minimum Qualifications - Bachelor's degree or above, with 2+ years of experience in internet, e-commerce or marketing - Strong business analysis and data analysis skills; proficiency in Excel - Excellent cross-functional communication and collaboration skills - Strong strategic thinking and logical analysis skills Preferred Qualifications - Experience in digital marketing /e-commerce/ads/social media
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
