Responsibilities
About the team The merchant acquisition and incubation team in TikTok Shop's primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means. Responsibilities: 1. Identify issues, develop hypotheses, gather and interpret data, execute analysis, figure out opportunities and provide corresponding solutions to drive TikTok Shop seller growth in the UK, including but not limited to seller performance, category development, merchandise growth, etc. 2. Define key business metrics and targets, conduct regular monitoring with dashboards and business reports to track business progress, identify problems and opportunities, and assist business review and decision-making. 3. Work with legal and product teams to optimise channel opt-in rates (e.g. SMS, mkt email, direct phone call) and ensure compliance. 4. Analyse data and metrics to identify opportunities for improvement and measure the impact of different acquisition channels. 5. Effective communication with key leaders and cross-functional stakeholders. Identify and manage dependencies to influence business decisions/change and strategically improve operational efficiency.
Qualifications
Minimum Qualifications 1. Bachelor's degree or above, 2-3 years of work experience, experience in business analysis, CRM analysis and data analysis in the e-commerce industry is preferred. 2. Strong analytical skills and story-lining, proficient in SQL, R or Python; familiarity with BI tools (like Tableau or PowerBI) is a plus. 3. Fast learner and self-starter, highly entrepreneurial with a good sense of judgment and original thinking. 4. Result-oriented, strong ownership mentality and desire to work closely with business teams and deliver business results. 5. Excellent communication and cross-functional collaboration skills to effectively convey complex analytical findings to diverse stakeholders and influence decision-making. Preferred Qualifications 1. Strong problem-solving skills to identify growth opportunities, challenges, and areas for improvement. The ability to think critically and propose innovative solutions. 2. Hands-on, proactive in taking initiative. 3. Ability to thrive in an ambiguous environment, embrace changes and persevere in face of challenges.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
