Responsibilities
TikTok's Global Business Marketing (GBM) team empowers businesses and brands to unleash their creative potential, connect with audiences, and achieve impactful business outcomes. By providing strategic guidance and executing high-impact campaigns, we ensure our customers have access to world-class tools and products. Our mission includes building the TikTok for Business brand through diverse marketing channels and initiatives, including email, social media, web, digital and offline events, and media outreach. Join our Global Business Marketing team in Korea and play a key role in crafting and executing world-class B2B marketing campaigns. Drive awareness and adoption of TikTok's suite of marketing solutions among advertisers, marketers, and agencies in Korea’s dynamic and fast-evolving market. About the Role We are looking for an Integrated Marketing Communications Manager to join our Korea team. In this role, you will oversee the end-to-end development and execution of campaigns. Your responsibilities will include identifying target segments, designing customer journeys, crafting marketing messages to highlight value propositions and sales offerings for TikTok solutions, implementing tracking mechanisms, and analyzing results to refine and optimize performance. As part of the Global Business Marketing team, you will collaborate with Sales, Product, and other teams to create communication strategies aligned with client business goals across various industries. Utilizing your expertise in the TikTok platform and advertising solutions, you will help enhance TikTok for Business’s strengths and opportunities in the Korean market. Responsibilities B2B Marketing Strategy & Event Execution - Develop and implement a comprehensive B2B marketing strategy tailored to the Korean market to inspire and influence brands, agencies, and ecosystem partners. - Lead end-to-end integrated marketing campaigns, including events, education, content, email, social media, press, and lead nurturing. - Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments and more. - Analyze and optimize marketing channels, especially events, to extract insights and improve performance. - Measure marketing campaign performance, assess revenue impact, and adjust strategies to optimize outcomes. Market Insights & Narrative Development - Define core narratives and value propositions for TikTok for Business in Korea. - Develop vertical-specific strategies and content to drive product adoption and business growth. - Collaborate with sales, growth, and product teams to identify opportunities and create compelling marketing storylines. Localization & Collaboration - Localize global/regional campaigns and strategies for the Korean market. - Work closely with cross-functional teams (sales, PR, product, etc.) to deliver impactful B2B marketing programs.
Qualifications
Minimum Qualifications: 1. 5 years of experience in marketing, communications, consulting, or business strategy, preferably in media, advertising, or tech industries. 2. Proven B2B marketing experience, including strategy development and go-to-market execution. 3. Strong understanding of digital advertising, including digital platforms, brand campaigns, mobile ecosystems, and TikTok’s advertising solutions. 4. Strong cross-functional collaboration skills, especially with sales, product, and operations teams. 5. Ability to manage multiple projects in a fast-paced, agile, and dynamic environment. 6. Excellent strategic thinking, communication, and teamwork skills. 7. Excellent written and verbal communication skills in both Korean and business-level English.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Equal Opportunity at TikTok
TikTok is dedicated to fostering an inclusive and diverse workplace that values and respects individuals with disabilities. Our commitment is to create equal opportunities and provide a supportive environment for all employees.
