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Media relations

Media Monitoring Coordinator

Location:

New York

Employment Type:

Regular

Job Code:

A61184A

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Responsibilities

About the Team The Rapid Response Team is the front lines of monitoring media interest in TikTok. The primary objective is to quickly and efficiently flag press inquiries to the Global Comms team, ensuring the team is never caught off guard by critical media inquiries or reputational issues. They also closely monitor media coverage to keep the entire company apprised of relevant news cycles. The Rapid Response Team sits within the Comms Insights team, part of the Global Brand & Communications Operations department. Comms Insights equips our stakeholders with data-driven insights to determine comms strategies. Our work parallels the news cycles surrounding TikTok and the industry: we move fast and cover a wide range of issues. About the Role The Media Monitoring Coordinator sits within the Comms Insights team, part of the Global Brand & Communications Operations department. Comms Insights equips our stakeholders with realtime insights into the press landscape and provides data-driven research to determine comms strategies. The Media Monitoring Coordinator is at the front lines of monitoring media interest in TikTok. This role is part of the Rapid Response team that is responsible for quickly and accurately flagging press inquiries to the Global Comms staff, ensuring the department is never caught off guard by critical media inquiries or reputational issues, and for closely monitoring media coverage to keep the department and company apprised of relevant news items in near real-time. The coordinator also supports the Comms Insights team's data-driven work including coverage reports, monitoring internal dashboards, and social listening. Our work parallels the news cycles surrounding TikTok and the industry: we move fast and cover a wide range of issues. Responsibilities - Realtime monitoring of global press inboxes to ensure media inquiries are relayed to the appropriate PR handler, and handled in a timely manner. Manage high volume of inbound emails to organize information, distribute to relevant departments, manage spam, etc. - Operate on a shift schedule with fixed hours for Rapid Response inbox & coverage monitoring during business hours. Occasional early morning, evening, and weekend coverage will be required (with advance notice) - Maintain spreadsheets that track inbound media inquiries and resulting press coverage - Actively track and distribute TikTok and industry news throughout the day to ensure the Global Comms team and XFN partners are aware of the latest media cycles - Create coverage reports analyzing the size, impact, and themes of company or industry news - Monitor and measure social media discussion about the company, industry, or relevant themes - Review and summarize TikTok videos to determine trending and noteworthy content - Build weekly, monthly, and ad hoc internal newsletters - Support team operations by keeping project trackers and report archives organized and up-to-date


Qualifications

Minimum Qualifications - Previous experience in Communications or Public Relations within a fast-paced, deadline driven environment  - Understanding of US news media; familiarity with global media a plus  - Excellent written and verbal communication skills  - Excellent project management and operations skills; Ability to regularly sort, prioritize, and identify urgent tasks, directing them to the appropriate responder while working independently and efficiently  - Familiarity with using spreadsheets for data entry and chart-building  - Flexibility and willingness to support various projects as needed across the wider team, often on short notice  - Able to handle confidential information with discretion and maintain a high level of professionalism required  Preferred Qualifications - Experience in a newsroom or in a Comms/PR capacity - Familiarity with media monitoring or social listening tools such as Cision, MuckRack, Brandwatch, etc - Experience with writing boolean queries a plus


Job Information

【For Pay Transparency】 Compensation Description (Hourly)

The hourly rate range for this position in the selected city is $36- $57.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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@2025 TikTok