Responsibilities
About the Team This role will support SMB (Small Medium Business) Platform-Level Projects where you will lead high-impact initiatives to drive GMV growth for our sellers or focus on internal optimizations. You will work within a dynamic environment, where each quarter’s priorities are set based on platform most urgent needs. Success in this role means skillfully managing multiple complex projects, collaborating across functions, and influencing key stakeholders with data-backed insights. Roles and Responsibilities: - Data-Backed Acquisition Strategy – Build and iterate a full-funnel plan that maximises cost-per-acquisition efficiency and sustains a steady pipeline of new Indonesian sellers; deploy rigorous hypothesis testing and cohort analytics to allocate budget where marginal ROI is highest. - Performance Marketing Execution – Partner with our Ads agency to fully own end-to-end SEM, SEO, and Google Ads operations: set bidding logic, keyword clusters, and landing-page experiments while monitoring quality scores, conversion rates, and CAC against weekly targets. - Agency & Creative Orchestration – Partner closely with our external ads agency to steer visual, copy, and audio assets as well as audience-targeting parameters; provide Mandarin-Indonesian context to ensure messages resonate and comply with platform policy. - Incubation Handoff & Mass Activation – Coordinate with the Mass Incubation team to move newly onboarded sellers through onboarding milestones to GMV-active status, using funnel drop-off diagnostics and playbooks that scale activation at pace. - Insight Generation & Executive Communication – Distil complex performance data into concise, top-down updates for senior leadership; apply MBB-style problem structuring and storytelling to secure alignment and incremental resources.
Qualifications
Minimum Qualifications - Demonstrated ability to thrive in dynamic environments, rapidly acquire new skills, and collaborate effectively across all organizational levels without regard to hierarchy. - Independent, open-minded and proactive. - At least 3 years of working experience in independent, high critical thinking and senior stakeholder management environment - Professional chinese fluency as the role will be in day-to-day discussion with China-based Ads agency in optimizing ads targetting and content - Highly Proficient in critical thinking - Highly Proficient in communication/senior stakeholder management Preferred Qualifications - Performance Marketing Experience - Management Consulting Experience - E-Commerce Background
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
