Responsibilities
About the Team & Role: At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. The US Agency team works with some of the largest Ad Agencies across all categories. They are responsible for enabling advertising on the platform and connecting users with brands. We have established a new function within the Agency team to accelerate TikTok’s integration into video-centric media strategies. This new role is part of a dedicated function within the Agency team, including Streaming, Connected TV (CTV), and traditional television. This position is uniquely designed to engage directly with agency video planners and buyers, influencing a distinct investment landscape with its KPIs, buying methodologies, and decision-makers. As the US Agency Video Partnership Lead, you will be a strategic, agency-experienced leader who will play an instrumental role in ensuring TikTok is top of mind with video buying professionals and positioning TikTok alongside premium video offerings. You’ll work to embed TikTok into agency video planning, leverage the power of our unique content formats, and build focused relationships with key investment teams. This is a high-impact opportunity to position TikTok as a core component of agency video planning and drive meaningful share growth in a space where we’ve only begun to unlock potential. Responsibilities: - Drive revenue growth for TikTok by leading and growing strategic partnerships with media agencies, focusing on Connected TV (CTV) and streaming video, while serving as a consultant and trusted thought partner to align investment strategies with TikTok’s video solutions and maximize adoption and spend. - Act as the primary liaison for agency video investment teams and senior stakeholders across assigned media agencies and holding companies. - Cultivate senior executive relationships through a consultative, value-driven approach to build trust, establish strategic alignment, and drive preference for TikTok as a key video partner. - Collaborate cross-functionally with product, marketing, and client success teams to deliver compelling narratives, insights, and educational initiatives to agency partners and their clients. - Monitor industry trends and evolving client needs to shape go-to-market strategies and support long-term partnership development.
Qualifications
Minimum Qualifications: - Deep understanding of the agency ecosystem, including organizational structures, media decision-making across video, digital, and audience-based buying, and translate these insights into strategic and commercial opportunities that drive mutual value and agency growth. - Proven track record of driving sales and fostering partnerships within the video sector. - Proven track record of growing agency partnerships, especially in emerging or non-traditional media categories. - Experience leading holding company relationships. - A minimum of five years of experience leading teams. Preferred Qualifications: - Strategic and collaborative relationship-builder with 10+ years of experience in digital media, streaming/OTT platforms, or CTV, ideally with exposure to leading companies such as Netflix, Amazon Prime Video, Hulu, Roku, or similar. - Exceptional communication and storytelling skills, with the ability to distill complex offerings into compelling narratives that resonate with agency buyers. - Entrepreneurial mindset with a strong passion for shaping the future of video advertising. - Substantial analytical expertise, with the ability to assess and evaluate complex business opportunities across diverse product areas. - Deep understanding of programmatic video buying and platform integrations. - A forward-thinking perspective on the evolving landscape of streaming, retail media, and cross-screen measurement.
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $1500000 - $2500000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
