Responsibilities
Team Introduction Mobile Ads team locate within the SMB Growth team, and focus on revenue and EMAA of mobile advertising platform, including Promote , TT Seller Center app-Ad and Mobile lite globally. There are PM, product operation and growth operation roles in team, we are the production and operation team for mobile ads solutions.We establish a differentiated GTM strategy based on customer segmentation (3 verticals: e-commerce, non-e-commerce business, creators) to achieve revenue growth. Responsibilities: - Work closely with the product team, independently managing the full cycle of complex operations including market research, product planning, testing, launch, and GTM (Go-To-Market) promotion, taking responsibility for product growth and penetration metrics. - Data-driven approach, independently identifying opportunities for product optimization, assisting in evaluating internal and external product demands, as well as product launch and testing activities. - Promote coordination and collaboration between upstream and downstream teams related to the product, such as but not limited to advertising products, e-commerce, live streaming, content review, risk control, payment, etc., to improve the efficiency of cross-team cooperation. - Responsible for customer feedback and response plans, liaising with international commercial product user feedback, advertising platform customer service, and other parallel feedback teams to resolve customer issues. - Act as the team’s product expert, responsible for product training, maintaining product documentation, operation manuals, and other product operation tasks.
Qualifications
Minimum Qualifications - Over 3 years of experience in market or internet product operations-related fields. - Possess data analysis skills and experience in using data to identify opportunities and develop product operation plans. - Strong ability to collaborate and drive progress across cross-functional teams, including product and sales. - Good project coordination and management skills. - Business-level English communication skills, able to fluently communicate in English, for example in product training.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
