Responsibilities
The Brand Partnerships Manager (BPM) on our Global Agency & Accounts (GA&A) team is a key growth driver responsible for developing long-term, trusted client relationships across multiple brands under a single parent company. This is a strategic and revenue-generating role that combines consultative selling with deep cross-functional collaboration. The ideal candidate is a proactive and persuasive storyteller, skilled in navigating complex client organizations, aligning solutions to business objectives, and driving measurable results through TikTok’s suite of advertising products. BPMs partner closely with Client Solutions Managers (CSMs) to unlock opportunities, solve problems, and deliver seamless client experiences in a fast-paced, evolving environment. Key Responsibilities: - Act as a strategic advisor to clients by demonstrating deep product knowledge and delivering tailored solutions that meet unique business goals. - Lead the account planning process and align cross-functional resources to client priorities and long-term growth. - Elevate TikTok's brand narrative in key EMEA and APAC markets. - Drive revenue growth, foster strategic conversations, and build relationships across client organizations. - Grow global client relationships and scale product adoption across brands and markets. - Deepen penetration across brands and markets, identifying whitespace opportunities and unlocking incremental investment. - Create compelling sales presentations and proposals leveraging internal insights and market intelligence to influence and persuade. - Educate clients on best practices, product updates, and new solutions to drive adoption. - Manage the full sales lifecycle, including proactive issue resolution, campaign troubleshooting, and optimization in collaboration with CSM. - Collaborate cross-functionally with product, measurement, creative, and operations teams to enhance client outcomes and inform future roadmaps. - Identify opportunities to improve TikTok's ad products and advocate for enhancements that better serve clients and agencies. - Analyze campaign performance, deliver actionable insights, and continuously iterate to improve results in collaboration with CSM.
Qualifications
Minimum qualifications: - Experience in media sales, digital marketing, brand advertising, or online advertising. - Strong understanding of digital media channels, including CTV, OTT, and social platforms. - Proven success in building persuasive presentations using industry data and internal performance insights. - Working knowledge of self-serve platforms, including auction-based and biddable ad buying models. - Demonstrated ability to establish and grow relationships with advertisers, agencies, and senior stakeholders. - Consistent track record of meeting or exceeding revenue goals in a fast-paced environment. Preferred Qualifications - Experience working with global or regional accounts across EMEA with an understanding of market-specific dynamics, media landscapes, and regulatory environments. - Deep experience working across the full marketing funnel, with a nuanced understanding of advertiser challenges, measurement, and KPIs. - Collaborative and team-oriented, with a solution-first mindset and a desire to contribute to a positive team culture.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
