Responsibilities
About the team The User Growth team (UG) at TikTok plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok products. The creative team at UG is looking for a talented and self-directed senior professional to generate, manage, and evolve the creative initiatives for our suite of industry-leading products. We are looking for a talented, self-directed Growth Marketing Creative Manager with an analytical mindset to join TikTok in Singapore. You will be responsible for generating, managing, and executing growth marketing initiatives for products with millions of user bases. Taking user growth as the objective, you will be building strategies for agencies, talents, research insights, and identifying target users by formulating strategies, and will be responsible for the data results. Working closely with the operations team, strategy team, and product team, you will evolve our approach to user growth globally. What you will be doing: - Propose creative strategies to maximize growth for performance advertising and acquire target audiences in online paid media channels; - Manage the entire creative production lifecycle, including briefing agencies and internal design teams, giving feedback on scripts and rough cuts, tracking creative performance by category, etc. - Monitor analytics dashboards and leverage key metrics & consumer behavior trends to drive actionable insights & recommendations; - Support user acquisition campaigns on online channels; - Explore new areas of growth for performance marketing creatives; - Work closely with other User Growth teams & stakeholders and optimize collaboration workflows as needed.
Qualifications
Minimum Qualifications: - At least 2 years of experience in digital performance marketing, advertising, branding, journalism, film, or another creative field is required; - Passion for content and familiarity with the tech industry are preferred; - Excellent quantitative skills and the ability to work with key metrics and data; - Proficiency in both English and Japanese, as you will be responsible for Japanese market. Preferred Qualifications: - Self-starter and quick learner with strong organizational, communication, and XFN collaboration skills; ability to perform under pressure.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
