Responsibilities
Team Introduction Our team at TikTok helps to nurture and grow the mid market accounts by focusing on providing high touch point client service as well as education on TikTok products and solutions thereby supporting the clients achieve their goals for both performance and branding objectives. The team works closely with cross functional teams in providing the best solutions to the mid market clients in terms of both product knowledge expertise as well as vertical insights. Responsibilities: - Build and grow client relationships via frequent interaction, performance review and strategy planning, and use the opportunity to build trust, educate & influence advertisers - Serve as an external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnerships - Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns - Proactively analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to provide optimization suggestions & improve our advertising offerings - Conduct post campaign reviews and analysis to rationalise campaign performance and uncover insights, to provide strategic marketing recommendations for advertisers - Analyze past campaign performance to discover common trends and patterns with market alignment to build best practice - Coordinate and collaborate with various internal cross-functions (Product, Ad Ops, Solution Engineering, R&D, other Business teams, etc) to ensure smooth and successful campaign execution, investigate and troubleshoot any client issues during campaigns
Qualifications
Minimum Qualifications: - Minimum 5+ years of experience in digital advertising, with a focus on app performance marketing (UA, retargeting, programmatic) - Deep expertise in mobile measurement partners (MMPs) like Adjust, AppsFlyer, or Branch, and familiarity with SKAdNetwork - Strong analytical skills (Excel, SQL, or data visualization tools) and experience with A/B testing - Advanced campaign strategy and execution app performance campaign - Excellent communication and presentation skills, with the ability to influence C-level stakeholders. - Experience with ad verification partners (IAS, DV, MOAT), branding/performance measurements and campaign optimization based on internal and 3rd/4th party data a plus - Passionate for marketing in TikTok, excellent listening skills and proactive about collaboration Preferred Qualifications: - Self-starter, fast learner with a can-do spirit - A team player and collaborator - A growth mindset with strong commitment to continuous learning and improvement
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
