Responsibilities
About the Team TikTok Shop is redefining how people discover and purchase products by combining content, community, and commerce. Fulfilled by TikTok (FBT) is our integrated logistics solution that enables merchants to store, pack, and ship products from TikTok-operated fulfillment centers—delivering fast, reliable service that improves user satisfaction and drives sales. As we expand across new EU markets and the UK, FBT plays a critical role in enabling both local UK & European merchants and cross-border sellers from China to scale their business and succeed within the TikTok Shop ecosystem. Role Overview We are seeking a commercially minded and execution-oriented Senior FBT Solutions Manager – Growth to lead the expansion and commercialization of FBT in the UK and key EU markets. This role is responsible for building scalable go-to-market strategies, onboarding and enabling high-potential sellers, and ensuring operational excellence across fulfillment services. You will work closely with regional and global teams to help both EU/UK local merchants and China-based cross-border sellers grow their businesses by adopting FBT—improving logistics performance, enhancing buyer experience, and increasing sales. Responsibilities Seller Growth & Market Expansion - Drive FBT adoption across new EU markets (e.g. Germany, France, Spain, Italy) and the UK across local and China-based cross-border sellers - Build and execute seller acquisition strategies tailored to local EU/UK merchants and cross-border merchants from China. - Partner with Global Selling teams to support outbound sellers entering European markets via FBT. - Develop scalable onboarding programs to accelerate seller activation and performance including outreach User Experience & Merchant Research - Prioritize merchant UX and reduce onboarding friction through continuous feedback and design iteration. - Conduct and apply user research and merchant interviews to improve FBT operational flows. - Advocate for intuitive, market-relevant fulfillment experiences for sellers and end customers. Regulatory Compliance & Fulfillment Standards - Ensure full compliance with EU and UK logistics regulations - Collaborate with Legal, Tax, Compliance, and Ops teams to localize services to each market’s requirements. Merchant Success & Optimization - Serve as a strategic consultant for key EU/UK and China-based merchants scaling through FBT. - Identify merchant needs by segment (local vs. cross-border) and tailor solutions accordingly. - Track seller performance metrics (activation, retention) across regions and seller types. - Identify friction points, propose scalable fixes, and contribute to product improvement roadmaps. Cross-Functional Collaboration - Work closely with Product, Tech, Operations, Logistics, Legal, and Global Selling teams to deliver unified fulfillment programs. - Represent EU/UK market needs in global fulfillment strategy and product development.
Qualifications
Minimum Qualifications - Bachelor's degree and above, 5+ years of experience in e-commerce, fulfillment/logistics, commercial strategy, or category/BD leadership; - Strong understanding of both EU/UK local merchant ecosystems and China cross-border selling models; - Knowledge of EU regulatory compliance, including VAT, hazmat, and customs; - Experience building and scaling seller enablement and fulfillment solutions in high-growth environments; - Familiarity with B-end (merchant tools, dashboards) and C-end (buyer experience, SLAs) product flows; - Strong grasp of user experience principles and practical user research methods; - Excellent cross-functional communication and stakeholder management skills. Preferred Qualifications - Master's degree or a MBA is desired; - Mandarin and/or a major European language (e.g. German, French, Spanish) is a strong plus in order to better communicate with internal and external stakeholders in the assigned market; - Previous work experience as a product manager is preferred; - Familiar with FBT business model is preferred.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
