Responsibilities

Team Introduction: The Content & Services Product Solutions & Operations (PSO) team focuses on non-commerce performance products-like lead generation and app advertising across various industry verticals. We’re looking for a curious, analytical, and execution-focused intern to join our Global Product Marketing team. You’ll work closely with Product Marketing Managers (PMMs) and cross-functional partners to support go-to-market strategy, performance insights, client messaging, and sales enablement. This is a hands-on role ideal for someone with strong analytical skills, thrives in ambiguity, and is excited to learn how digital ad products are launched, positioned, and optimized. Project Intern: As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. This internship will be project based. Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis. We encourage you to apply as early as possible. Responsibilities: - Go-to-market support: Help analyze product functionality, test hypotheses, and refine product messaging for advertiser-facing initiatives. - Performance insights: Conduct data-driven deep-dives to identify best practices and optimization levers for our products. - Market intelligence: Assist in competitive analysis, market research, and customer insight gathering to inform strategy. - Sales enablement: Contribute to internal and external collateral like playbooks, decks, one-pagers, and performance reports. - Product ops: Help improve how we communicate product updates and feature rollouts to regional sales teams and cross-functional stakeholders. - Reporting & experimentation: Build dashboards or simple reports to track performance trends, surface insights, and recommend creative or targeting improvements.

Qualifications

Minimum Qualifications: - Currently enrolled in a university or graduate program - Solid analytical skills; proficiency with Excel/Sheets, SQL, basic data or data visualisation tools - Detail-oriented with excellent organizational skills Preferred Qualifications - Demonstrated interest in product marketing, performance-driven growth, or performance advertising (e.g. through coursework, side projects, internships) - Experience working cross-functionally or in team-based projects, especially where ambiguity or multiple stakeholders were involved - Previous internship experience in tech, advertising, consulting, or startups - Exposure to product-led growth, user acquisition, or digital advertising - Curiosity, initiative, and a willingness to figure things out with limited structure or hand-holding - This is a project-based internship with full-time commitment preferred (5 days/week, 12 weeks) or at least 3 days a week. For TikTok By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy

Job Information