Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2025 TikTok
Responsibilities
About the Team: The enterprise ad sales team works with some of the largest organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands. About the Role: The Vertical Manager serves as the business leader responsible for driving revenue and strategy for CPG advertisers on TikTok. The Vertical Manager will develop the go-to-market strategy, prioritize key marketing narratives, and lead a team of sales leaders to deliver revenue targets. They will be responsible for identifying the needs of the business and allocating appropriate resources to drive sustained growth. Responsibilities: - Craft an overall strategy to deliver on revenue targets and steer the vertical to increased growth potential and product adoption - Prioritize sales narratives that align with the needs of your vertical, team, and clients - Deep understanding of products to drive enhancements to unlock revenue and evolve solutions - Bring a consultative enterprise sales mentality that will align around a customer-first and growth methodology - Provide thought-leadership and mentorship to your team of sales executives leveraging past experience in vertical and industry - Develop and maintain a strong understanding of key vertical market trends, customer opportunities, and internal opportunities - Navigate key decision makers and secure buy-in from internal and external stakeholders - Foster sales culture and team values through scalable training, education, and empowerment.
Qualifications
Minimum Qualifications - 10+ years of experience in digital advertising, ad sales, or brand marketing, as well as managing large sales teams - 3+ years of experience managing a team - Must be willing to work in New York, NY Preferred Qualifications: - Strong knowledge of CPG marketing, sales strategies, product catalog, content management, and retail operations - Expertise in CPG media platforms and digital marketplaces - Experience managing people of varying experience - Knowledge of agency ecosystem, digital and traditional - Ability to foster C-Level executive relationships with a genuine interest in customers’ success - Ability to recruit and retain top talent - A proven penchant for creative problem-solving - Proven track record of high-level negotiation and exceeding sales targets - Strong organizational and prioritization skills required - Self-starter, navigator, and ability to thrive in ambi
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $146700 - $256500 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
