Responsibilities
TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love. We are seeking an experienced and dynamic professional to join our team in London as a Live Streaming & Account Operations Manager. This hybrid role combines live streaming operations with merchant account management, driving both content excellence and commercial growth. The ideal candidate will have strong expertise in live streaming (preferably Douyin/TikTok), influencer management, and merchant relationship-building, alongside a commercial mindset to negotiate deals and develop category strategies. Key Responsibilities - Manage and grow relationships with merchants to deliver high-performing live streaming events. - Provide training and support to merchants on live streaming best practices, ensuring high-quality content and strong GMV results. - Build and maintain strong merchant partnerships, including negotiating deals based on campaign, seasonality, and securing first-to-market launches. - Collaborate with cross-functional teams (marketing, product, sales, creator managers, policy, legal, logistics, Ads, and agencies) to deliver seamless live streaming and commercial initiatives. - Contribute to overall category strategy by identifying growth opportunities, leveraging trends, and supporting affiliate programs. - Monitor live streaming and merchant performance metrics, using data to optimize operations, content, and commercial strategies. - Identify, recruit, and manage new influencers and merchants to strengthen platform competitiveness. - Lead or participate in team projects to continuously improve operational efficiency and ways of working.
Qualifications
Minimum Qualifications - Proven experience in live streaming operations, content management, influencer management, or merchant account management. - Strong commercial acumen with experience negotiating deals and driving growth through campaigns and partnerships. - Data-driven mindset with strong analytical skills and the ability to translate insights into action. - Fluent in English (written and spoken). - Bachelor’s degree in business, marketing, finance, or a related field. Preferred Qualifications - Deep understanding of live streaming platforms, especially TikTok. - Strong understanding of the FMCG industry and ability to identify category/industry growth opportunities. - Excellent communication, negotiation, and relationship-building skills. - Experience in the UK market and/or startup environments. - Creative thinker with an entrepreneurial approach, able to thrive in fast-paced, dynamic settings.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
