Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2025 TikTok
Responsibilities
TikTok Shop is seeking a dynamic and highly analytical candidate to oversee our Live Streaming initiatives. This role requires a strategic thinker with strong project management and data analysis skills to drive our live streaming projects in the market. You will be responsible for managing cross-functional teams, developing strategies, and ensuring the successful execution of live streaming initiatives. We are looking for an experienced Live Lead to join our team in London. The ideal candidate will have a deep understanding of live streaming, content operations, and influencer management. Responsibility - Build, manage, and mentor a high-performing team to identify, onboard, and support high-potential merchants and creators across European markets, driving the success of live-streaming initiatives. - Develop and execute strategic growth plans to scale the live-streaming ecosystem, including merchant acquisition, creator development, and audience engagement strategies. - Provide live-streaming education, training, and strategic guidance to internal teams, merchants, and creators; oversee daily live-streaming operations to ensure high GMV (Gross Merchandise Value), sustainable growth, and premium content quality. - Lead cross-functional collaboration with key stakeholders—including Campaigns, Affiliates, Product, Recommendation Algorithms, and Platform Governance—to unlock sales opportunities and amplify live-streaming impact. - Monitor live-streaming performance metrics across multiple countries, leverage data insights to drive continuous improvement, and set long-term strategic goals for content, operations, and ecosystem development. - Drive key strategic projects and policy initiatives to strengthen merchant and creator engagement, enhance platform competitiveness, and expand market share.
Qualifications
Minimum Qualifications - Proven experience in team leadership and people management, with the ability to inspire, coach, and develop high-performing teams. - Deep understanding of live-streaming platforms, with hands-on experience in live-streaming operations, content management, or influencer/creator management. - Strong strategic thinking and business acumen, with a track record of setting and achieving ambitious growth or sales targets. - Excellent analytical and problem-solving skills; ability to translate data into actionable strategies and make data-driven decisions. - Self-driven, results-oriented, and comfortable working in a fast-paced, high-growth environment. - Strong adaptability and resilience in the face of uncertainty, with the ability to thrive in rapidly changing conditions. Preferred Qualifications - Proven success in driving engagement, audience growth, or revenue through live-streaming. - Experience in e-commerce, entertainment, or social media industries, ideally within the European market. - Strong cross-functional collaboration experience, working with product, marketing, or algorithm/recommendation teams.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
