Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2025 TikTok
Responsibilities
The User Growth (UG) Department leads TikTok's growth efforts to expand our user base and build our community. We provide strategic growth plans and leverage various marketing, product, and analytical methods to achieve and sustain fast growth. The UG team has a series of mature product growth levers and is proficient in applying them to various businesses. At the same time, we also build new solutions to help the business achieve impactful breakthroughs. We are seeking a results-oriented and strategic operator to support incentive product operations across the EU region. This role requires strong business development expertise, cross-functional collaboration, and a growth mindset to elevate our incentive products to the next level. Responsibilities - Responsible for driving key metrics for incentive product operations in the EU region, including but not limited to user growth, localization, content expansion, and user experience; - Track and analyze regional campaign data to assess the quality and effectiveness of incentive campaigns. Deeply understand user needs and preferences by translating metric fluctuations into localized insights to inform and optimize product team strategies. - Execute/Implement a marketing strategy to drive user growth uplift. This will involve leveraging a diverse range of channels such as partnerships, go-to-market initiatives, influencer marketing, SMS campaigns, paid advertising, OOH, and more; - Work closely and collaboratively with product managers, data delivery teams, XFN stakeholders, and regional teams to achieve ambitious targets and ensure alignment across all departments; - Closely manage regional user feedback for incentive campaigns, taking swift action when necessary. Document and analyse feedback cases to identify trends and continuously improve user experience.
Qualifications
Minimum Qualifications - Knowledge of the EU market is essential. Ideally, with previous working knowledge in the market and familiarity with local preferences. - A bachelor's degree or above, as well as knowledge in fields such as Product Operations, Marketing, Content Strategy, or a related discipline. - 3+ years of proven experience in the tech industry, with a focus on areas like content creation, product operations, incentive growth, marketing, digital marketing, or related fields. - Strong analytical skills with the ability to interpret data, identify trends and communicate insights effectively. Experience in project management and data analysis tools is preferred. Preferred Qualifications - Proven ability to work collaboratively with multiple international stakeholders across various business units; - Familiar with user acquisition strategies and popular social media platforms, including but not limited to TikTok - Team player, goal-oriented, ready to embrace change and challenges, able to work in a global team efficiently
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
