Responsibilities
About the Team The Pangle Product team is responsible for building the core technology that powers TikTok’s global ad network, connecting advertisers to over a billion users across emerging markets. We partner closely with engineering, data science, and cross-functional teams to develop privacy-safe, performance-driven solutions that improve signal quality and deliver measurable results for advertisers. It’s a collaborative and fast-paced environment where our work directly impacts how businesses grow through TikTok. Responsibilities: - Build Pangle’s identity resolution spine, enabling privacy-safe, performance-driven programmatic ad buying and personalized ad experiences. - Anticipate shifts in privacy, platform APIs (e.g., SKAdNetwork, Privacy Sandbox), and market dynamics; translate them into a resilient product vision. - Partner with engineering, data science, and MLOps teams to ingest, reconcile, and activate massive first- and third-party data sets (device, app, click-stream, server-to-server, clean rooms). - Drive iterative experimentation to improve identity match rate, signal quality, and downstream ROI for advertisers. - Align senior stakeholders across Ads, Privacy, Policy, Legal, and Partner Engineering; present clear trade-offs and get decisions made quickly. - Work closely with diverse teams, including Targeting, Attribution, Optimization, Insights, and vertical experience units. Leverage signals to empower and enhance their products, driving cohesive strategies that amplify impact across the organization. - Analyze complex business challenges and identify key opportunities to inform product development. Prioritize features that not only enhance user experience but also drive advertiser satisfaction and engagement.
Qualifications
Minimum Qualifications: - Bachelor’s degree in Computer Science, Engineering, Statistics, or equivalent experience. - 5+ years of working experience in AdTech/MarTech, programmatic advertising, data platforms, or large-scale ML systems. We welcome candidates from product, engineering, data science, or analytics backgrounds; prior product‑management title is not required. - Demonstrated ability to guide highly technical engineering conversations on architecture, data integrity, and trade-offs at scale. Preferred Qualifications: - Understanding of operating‑system and network fundamentals—e.g., browser request lifecycle, mobile/desktop OS, network protocols—is a strong plus. - Experience building Identity products for AdTech/MarTech and applicable regional and state privacy regulations (e.g., GDPR, CCPA, COPPA, ATT).
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $165120 - $311600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
