Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2025 TikTok
Responsibilities
About the team TikTok Shop Shopping Center serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab. - Develop and execute annual category and product growth strategies for the UK marketplace. Drive hero product launches and key category expansion, accountable for GMV growth in focus segments; - Establish a robust supply-side analysis framework based on market insights and business goals. Design category prioritisation, product selection criteria and performance evaluation methods to implement growth roadmaps; - Partner with traffic product and algorithm teams to build effective traffic support and exit mechanisms, implementing guardrail metrics to ensure overall traffic ROI; - Collaborate with category management and strategy teams to design tailored growth targets and key milestones for cross-border and local sellers. Facilitate goal achievement through objective tracking, selection committees and post-campaign reviews.
Qualifications
Minimum Qualifications - Bachelor's degree and above; - Demonstrated experience in e-commerce merchandise strategy, category management or related strategic roles. - Outstanding communication, project management and execution skills. Able to work under pressure, highly self-driven and adaptable to a dynamic environment; - Naturally inquisitive with wide-ranging interests and a keen awareness of consumer trends and industry developments. - Familiar with UK/Europe market practices.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
