Responsibilities
The Strategy team within TikTok Shop's VN IMC team serves as the core analytical engine driving commercial excellence for the Vietnam market. We specialize in orchestrating large-scale campaigns (e.g., 11.11, 12.12) through rigorous budget planning, target management, and data-driven subsidy strategies. Our work centers on optimizing ROI through continuous A/B testing, performance measurement, and in-depth causal analysis. By fostering strong cross-functional collaboration with product, operations, and analytics teams, we translate insights into actionable plans, ensuring efficient execution and sustainable business growth for our integrated marketing initiatives in Vietnam. As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period. Responsibilities: - Data & Analysis Support: Assist in daily performance monitoring of key campaigns. Support data consolidation, basic visualization, and preliminary ROI/subsidy effectiveness tracking for strategists. - Testing & Research Support: Participate in A/B test coordination, including data collection and basic results compilation. Conduct foundational research on competitor activities and market trends. - Operational & Communication Support: Aid in preparing strategy presentations, meeting minutes, and project documentation. Facilitate basic information sharing and document circulation with cross-functional teams (e.g., Product, Analytics). - Documentation & Knowledge Management: Organize and maintain team archives of project documents, test reports, and historical data to support knowledge
Qualifications
Minimum Qualifications - Currently pursuing a degree in Marketing, Business, Economics, Data Analytics, Communications, or related fields - Experience in marketing, e-commerce, business analysis, or related fields. - Basic analytical skills: proficient in Excel/Google Sheets (pivot tables, data visualization) - Strong execution skills: ability to handle multiple tasks, coordinate stakeholders, and ensure smooth campaign operations. - Familiarity with social media, digital marketing, and e-commerce platforms in Vietnam. Preferred Qualifications - Experience in digital marketing, performance marketing, or campaign operations from coursework, personal projects, or previous internships. - Creative thinker with the ability to propose data-backed logic thinking is a big plus. - Familiarity with SQL or BI tools (e.g. Tableau, Looker, Google Data Studio) is a plus. By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy. If you have any questions, please reach out to us at apac-earlycareers@tiktok.com
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
