Building the Future of Livestreaming in Mexico City

"We're always thinking about what's next, what else we can achieve, and how we can continue to innovate," says Yuan Li, LIVE leader.

In just three years, TikTok LIVE has redefined livestreaming worldwide. This momentum is powered by the passion and innovation of our employees, who are transforming the livestreaming landscape and shaping the future of digital content creation — with the Mexico City team playing a key role in driving rapid growth across Latin America.

TikTok LIVE has carved out a unique space in a crowded digital landscape by redefining how people connect in real-time. Its rise has transformed livestreaming into a dynamic, engaging experience — strengthening bonds between creators and audiences worldwide.

"What sets us apart from other live platforms around the world is the content format itself - TikTok Live stands out as the biggest. Why? Because it has made vertical, interactive live streaming a mainstream format." – Yuan Li, Leader of the LIVE Creator Network Team in North America, but previously the leader of the Latin America team.

As livestreaming continues to evolve in Latin America, TikTok LIVE is leading the way by establishing a robust ecosystem of creators and agencies. The platform’s growth is not only changing how audiences consume content but also creating new career opportunities for emerging content creators.

"Being a live content creator is still a relatively new concept. Part of our job is about education and to bring in more agencies and creators, helping them understand the product and guiding them through the process of becoming professional livestreamers." says María Avendaño from the LIVE team in Mexico City.

A Culture of Innovation and Collaboration

At the heart of TikTok LIVE’s success is a culture shaped by ByteStyle — our core values that champion learning, agility, and teamwork. This culture comes to life in Mexico City through a vibrant, cross-cultural team driving momentum across Latin America.

"The Mexico City office has played a key role in the growth of TikTok Live. Our team is made up of colleagues from different countries, cultures, and work styles, which has greatly contributed to expanding the market." – says Daniel Martin from LIVE team.

ByteStyle like Always Day 1, Seek Truth and Be Pragmatic and Grow Together, guides how the team operates, ensuring they remain adaptable and data-driven while staying collaborative.

"ByteStyle plays a crucial role in shaping how we grow and develop the product. One of the most valuable principles is Always Day 1. It keeps us in a mindset of constant learning and innovation, never settling or getting too comfortable," – says Yuan.

"Every day, when we come into the office and see values like 'Always Day 1' and 'Grow Together,' we challenge ourselves to fully commit to ByteStyle principles. These values help us embrace the company's mission, push through challenges, and achieve our goals." – says María.

Transforming Lives and Elevating Careers

Beyond business success, TikTok LIVE is transforming lives by offering creators a pathway to professional growth. María mentioned that "many [creators] began working from their homes, and now they have large offices in cities like Bogotá and Medellín. Some creators started living in very modest conditions, and today, they have beautiful apartments in their hometowns. That kind of transformation is what makes all the effort worth it."

Daniel adds, "As LIVE creators continue to grow rapidly in the region - especially in countries like Colombia, Mexico, and Venezuela - TikTok LIVE is becoming increasingly popular in Latin America and beyond. More people are recognizing the opportunity to grow professionally and even turn livestreaming into a full-time job."

With a solid foundation in Latin America, TikTok LIVE continues to look ahead, aiming to take the industry to new heights. By learning from global markets and adapting strategies to local trends, the team remains focused on innovation and growth.

"If we compare the livestreaming ecosystem in Latin America to China's, there's still so much we can achieve," says María. China serves as a prime example of how livestreaming can evolve into a thriving, highly professionalized industry. There, creators have built well-oiled businesses, integrating E-Commerce and multi-channel strategies. From product sales to interactive entertainment, this level of maturity offers a vision for Latin America’s future - one where creators can unlock similar growth opportunities through innovation and partnerships.

What It Takes to Succeed at TikTok LIVE

Success at TikTok LIVE is driven by teamwork, adaptability, and a high-performance mindset. Employees thrive in a culture that values in-person collaboration and problem-solving.

"Collaboration is a key pillar for our team, and in-person interaction plays a crucial role in how we work. Coming to the office together is incredibly valuable because it fosters problem-solving," mentions Yuan.

The team’s commitment and strong work ethic have played a crucial role in TikTok LIVE’s rapid expansion in the region.

"If you really analyze each person, you'll see how committed they are to their work. That dedication and strong performance have allowed us to transform the TikTok LIVE ecosystem in Mexico and across Latin America," mentions María.

With an innovative approach, a supportive work environment, and a commitment to empowering creators, TikTok LIVE is shaping the future of livestreaming in Latin America and beyond.