Responsibilities
The SMB strategist team aims to drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands. Responsibilities: - Develop a comprehensive merchant growth framework based on the characteristics of TikTok Shop and Tokopedia, covering the entire lifecycle from onboarding and initial launch to stable operations and long-term retention, to enhance merchant scalability and operational efficiency. - Design and implement growth strategies for small and medium-sized merchants, including traffic support, incentive policies, and training programs, ensuring effective support at different stages of their development for sustainable growth. - Optimize merchant incubation and growth strategies through merchant segmentation analysis, market trend insights, and A/B testing to improve ROI and overall business conversion rates. - Conduct business data analysis for small and medium-sized merchants, establish key metric monitoring systems based on business development stages, extract core quantitative indicators, define key process metrics, and build a complete data monitoring framework to drive business growth through data-driven decision-making and real-time optimization. - Lead the team in close collaboration with product, operations, and marketing teams to translate strategy into actionable execution plans, ensuring efficient implementation of strategic objectives across all business functions.
Qualifications
Minimum Qualifications: - Bachelor's degree or above, with 5+ years of experience in internet, e-commerce, business strategy, or growth strategy and 3 years of people management experience. - Strong business analysis and data analysis skills - Strong strategic thinking and logical analysis skills, with the ability to break down complex problems into actionable solutions and drive implementation. - Excellent cross-functional communication and collaboration skills, capable of coordinating resources among multiple stakeholders to achieve business objectives. - Results-driven with strong execution capabilities, able to drive business growth and innovation in a fast-paced and uncertain environment. - High-level fluency in English for listening, speaking, reading, and writing skills to be used as the primary language to communicate with the internal team, XFN, and external stakeholders who are non-Bahasa Indonesia speakers. Preferred Qualifications: - Experience in e-commerce/ads/monetization/social media ideally with a large organic user base. - Experience in building e-commerce supply is beneficial. - Proficiency in SQL, Excel, and Python/R is preferred.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
