Responsibilities
Product Marketing (PMM) in TikTok Shop is a central function within the Product Organization that connects users, products, and the market. It connects these three essential pillars to ensure that our products not only meet customer needs, but are also positioned, communicated, and promoted effectively to drive adoption and success in the market. We are looking for talented individuals to join us for a graduate program in 2025. Graduate programs at TikTok aim to offer students industry exposure and hands-on experience. Watch your ambitions become reality as your inspiration brings infinite opportunities at TikTok. Responsibilities - Work across internal products and operations stakeholders, as well as external merchants and creators to continually improve TikTok Shop overall product go-to-market strategy. - Be able to understand and internalize product features, user experience, business value and market implications from a marketing perspective. - Continually dive deep in understanding product users (ie. merchants, creators, consumers, partners, internal staff, etc.) within respective domain and region. - Develop a deep understanding of marketing channels and content standards that can be utilized for respective domain users and continually use data to refine your approach. - Simplify information from multi-sources by eliminating components and rearranging into a market-facing story through content visualization approaches with a multi-disciplinary team.
Qualifications
Minimum Qualifications - Graduated with a Bachelor's degree or above in 2024 or onwards. - Available to start in September 2025. - Proficiency in English and German or Italian or French or Spanish to ease communication with stakeholders. - Experience in a product marketing or content marketing role. - Comfortable with story building and telling by wrapping up complex context into various formats of compelling content. Preferred Qualifications - Ability to function, adapt and succeed in a constantly changing, fast paced environment; ability to respond positively and calmly to shifting priorities, demands and timelines. - Excellent communication, cooperation and project management skills. - Preferred experience within an E-commerce business or consumer technology company. #LI-Onsite
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
