Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2026 TikTok
Responsibilities
The Regional Product & Client Solutions (RPCS) organisation drives strategic alignment and commercial excellence across EUI. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high-quality go-to-market execution. RPCS partners closely with EUI markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region. The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients. The PMM leads go-to-market strategy and execution for TikTok’s advertising solutions with a vertical-first lens, driving product education, adoption, and revenue growth. This role partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment. Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context. Key responsibilities: Go-to-Market & Product Adoption: - Own go-to-market strategy and adoption for TikTok’s advertising solutions, with a vertical-first lens - Design and execute in-market activations and programs to accelerate product adoption and revenue growth - Identify opportunities to simplify, scale, and strengthen GTM execution across markets Market & Vertical Expertise: - Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives - Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations Cross-Functional Leadership: - Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations - Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams Sales Enablement & Excellence: - Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation - Partner with product champions to ensure consistent, high-quality enablement and execution Insight, Innovation & Growth: - Turn data and market signals into actionable insights that unlock growth opportunities - Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy Operational & Strategic Impact: - Raise the floor: Establish and scale best practices to improve operational excellence across Sales - Raise the ceiling: Guide teams on leveraging TikTok’s solutions to drive vertical-specific growth and expansion opportunities - Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams Core KPIs: - Vertical-first solution and product adoption - Quality and impact of product insights and feedback - New product tests and scaled learnings
Qualifications
Minimum Qualifications - Experience in product marketing or client solutions within digital advertising, tech, or media - Data Acumen: Strong ability to translate data into insights, identify opportunities, and inform strategic decisions - Prioritisation: Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact - Communication & Influence: Excellent storytelling, presentation, and stakeholder management skills - Cross-Functional Agility: Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments - Commercial Mindset: Track record of delivering against ambitious performance goals - Comfort with Ambiguity: Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients Preferred Qualifications - Vertical industry expertise - Performance marketing expertise
Job Information
【For Pay Transparency】 Compensation Description (Monthly)
The base monthly pay range for this position in the selected city is 9667 PLN to 21481 PLN.
Compensation may vary depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
In line with our company philosophy and commitment to equal treatment, our Total Rewards package in Poland is designed to ensure fairness, transparency, and employee wellbeing. The benefits offered are competitive within the local market, aligned with statutory requirements and best practices, and may vary depending on the nature of employment.
As part of our benefits package, we offer comprehensive supplementary health insurance for you and your eligible dependants, covering the cost of private treatment for acute conditions. We also provide life cover which offers a lump-sum payment which will be a percentage of your gross monthly salary (depending on the nature of death) in the event of your death whilst in employment with ByteDance. In addition, our Employee Assistance Programme (EAP) offers 24/7 access to confidential mental health counselling for employees and their immediate family members for a designated number of sessions.
Other locally prevalent benefits include a meal card with a designated daily allowance per worked day and access to The Social Benefit Fund, which supports employees’ social activities and provides access to a monthly benefit fund. Full details of these benefits and eligibility criteria are available in the Benefits Summary page which will be shared prior to you onboarding with the company.
We also provide time-off benefits in line with applicable statutory limits, including annual leave (based on years of service), sick leave, maternity leave, paternity leave, childcare leave, study leave, and other paid or unpaid leave entitlements. Where any allowance or payment exceeds statutory requirements, this will be clearly stated in the applicable Leave and Pay Policy.
These benefits are an integral part of the overall remuneration package and are extended to all employees in a fair and transparent manner, in accordance with legal and regulatory requirements. The Company reserves the right to modify or change these benefit programmes at any time, with or without notice.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
