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By the Numbers: How TikTok Has Grown!

20 November 2023

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We can't believe TikTok started way back in 2018! They grow up so fast. In pursuit of our mission to inspire creativity and bring joy to all users, the platform has grown in numerous ways – literally! Let's check out the numbers.

Today, TikTok has dozens of offices on six continents (maybe Antarctica, one day...), and thousands of employees who work every day to build and innovate industry firsts. We're making strides in Data Security, investing $1.5 billion dollars in protecting US user and business data – and €1.2 billion euros to create local European data storage in Dublin and Oslo. After all, when businesses want to make an impact, they turn to TikTok.

Around the world, small businesses rely on TikTok. In Southeast Asia, more than 15 million independent businesses use the platform to promote their work.

In the United Kingdom, the activity of small businesses on TikTok added over £1.6 billion to the country's GDP last year. Over 55% of small business owners on TikTok are also ethnic minorities, reflecting TikTok's commitment to creating a safe space for all, and not just acknowledging diversity, but celebrating it. Three-quarters (75%) of sellers said that TikTok positively impacted their ability to reach customers across the UK.

And there are a lot of potential customers. In Europe, TikTok has over 100 million users – and North America celebrates just over 150 million! We're so grateful for every user discovering the music, clothes, and people they love on the platform.

"It's been very inspiring to see how TikTok has elevated education, community-building, and small businesses in particular," says Jennifer Kim, a Talent Acquisition lead. "We're excited to continue helping them thrive and connect with our diverse and vibrant TikTok audience."

The efforts to provide a safe and effective platform for buyers, creators, and all users would not be possible without our dedicated teams working across a variety of specialties. From Trust and Safety, who work hard to keep the platform safe and inclusive to all, to TikTok LIVE, who created a space for the TikTok community to experience culture together in real time, to countless others in the Legal, Marketing, and Infrastructure teams, there are new roles to get involved and create your own career in every field.

Above all, there's one statistic that sticks with us: 1 of every 2 users say that using TikTok makes them happy. For a company that strives to inspire creativity and bring joy, making our community feel happy is at the core of all we do.

When you start a career at TikTok, you're not only joining a company that's rapidly growing, but also improving the lives of thousands of small business owners, creators, and users across the globe.

Our company has offices all around the world to best serve our diverse and vibrant community – no matter where you are, you'll make meaningful impact. We can't wait to see what the next five years will bring. Explore open positions near you today.

    Tags
  • Always Day 1
  • Grow Together
  • Project Clover
  • Project Texas
  • Embrace a Global Mindset

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