Responsibilities
TikTok's SMB Regional PMM team aims to provide advertising product solutions to SMB advertisers, to grow SMB advertisers together. You are joining a team of operational expertise with a customer-centric mindset, who proactively drive the client’s growth strategy, including upsells, renewals and campaign reactivations. Responsibilities 1. Conduct deep research into product performance and client feedback to spot business opportunities. 2. Define the SMB go-to-market strategy for the platform sever-evolving ads products. 3. Partner with a range of cross-functional teams across the world to ensure flawless execution against this strategy. 4. Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solutions. 5. Adapt regional product initiatives for SMB clients, prioritizing scale, platform based and low touch solutions. 6. Manage growth at scale for a range of products in market; set goals, manage launches and implement activations in order to drive product adoption. Collaborate with technical and operations teams to monitor product performance. 7. Build robust processes, systems , tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity. 8. Analyze and summarize product issues and pain points to recommend product enhancements.
Qualifications
Minimum Qualifications 1. BA/BS degree or above with 3-5+ years experience working within media industry with product marketing responsibilities. 2. Experience working with product teams and influencing the product roadmap with advertising products. 3. Experience in the ad tech or internet industry. 4. Knowledge and experience working in SMB marketing. Experience in market or industry research. 5. Experience driving end to end go-to-market planning and execution for advertising products. 6. Experience leveraging data to test hypotheses and drive business recommendations-Experience leading and delivering complex, cross-functional projects on fast-paced timelines. 7. A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change. Preferred Qualifications - Excellent communication, presentation and analytical skills. - A commercial mindset with a history of delivering against stretch performance goals. - Language proficiency in Japanese and English is a must, with additional fluency in Korean or another Southeast Asian language in order to communicate with local SMBs and in-market local teams is preferred.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
