Responsibilities
About ByteDance ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us. About TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe. Responsibilities What You'll Do Creators are at the center of our operations. In this role of User Growth Manager, you will carry out the following responsibilities that will drive business growth in a sustainable way: - Strategize and design at-scale user growth programs to convert more creators to become LIVE creators - Manage and conduct paid ads in-app and out-of-app to increase the reach and improve the conversions of dedicated go LIVE campaigns - Coordinate the production of ad assets with external vendors and internal creator managers - Conduct conversion funnel analysis to identify efficiency improvement opportunities and iterate the ad assets, ad target set up and in-app user journey to reach final outcome improvement. - Work with XFN teams like Partnerships, Campaign, and Strategy. - Be responsible for user growth and user retention metrics.
Qualifications
Minimum Qualifications: - 3 years of experience in User Growth, User Operations, Digital Marketing, and/or talent/influencer management in platform business or digital marketing agencies. - End-to-end performance marketing campaign management experience. - Familiar with Google Ads, Instagram Ads, TikTok Ads, and other performance marketing tools. - Experience in conversion improvement. - Experience in user retention management; familiar with retention metrics and tactics. - Hands-on, data-driven operations, and results-oriented. - Strong logical reasoning and communication skills. - Proficient in both verbal and written English and Spanish or Portuguese. Preferred: - Understanding of content industry, creator economy, and business acumen on newly emerged industries. --- ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. --- ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 #LI-Hybrid
