Responsibilities

About the Team The SMB Regional Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium sized businesses, providing education, guidance and showcasing success. As part of the Global SMB Team, the Regional Business Marketing Team works in close collaboration with the Sales and Product teams, becoming the champions of SMB audiences, continually optimizing performance driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community. We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future. We are seeking an accomplished marketer to lead the North America SMB Marketing team. This is an opportunity to build a growing team and make a significant contribution by delivering world class efforts that connect with SMBs and drive to action on our platform. Responsibilities - Build and lead a dynamic, regional team of marketers dedicated to the to the successful growth and performance of our SMB business in North America. - Create and develop regional strategy and drive execution at scale across our ecosystem (Internal and External) by acquiring qualified leads. - Develop regional strategy and initiatives for activation of specific verticals and segments to drive business growth and product adoption. - Build net-new content, scalable toolkits, marketing campaigns and enablement programs that help engage with SMB audiences. - Deliver narrative and content creation that focuses on business priority pillars or products. - Balance both creative and analytical interpretation of data to design inspiring and effective digital marketing campaigns that drives business results and impact. - Activate comprehensive performance marketing-based initiatives and continuously iterate to maximize results through to acquisition. - Collaborate as a seamless partner to other XFNs and leadership, including SMB Product & Sales organizations both within region and globally. - Develop and motivate a strong team and culture. - Demonstrate SMB and Marketing thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations.

Qualifications

Minimum Qualifications - Leadership experience in team & people management. - Experience in digital marketing, SMB marketing, partnership and media background preferred. - Acute understanding of SMB business needs, TikTok & competitors' SMB product solutions. - Experience working with both B2B & B2C customers in an international environment. - Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment. - Excellent stakeholder management, communication and presentation skills. Preferred Qualifications - Self-starter, fast learner who is detail-oriented and has critical thinking. - Ability to work independently and as a team across different departments and regions. - Embodying our Leadership Principles, including being mission and vision-driven, leveraging collective wisdom, leading by example, fostering team members' growth, and achieving results. Thoughtful, empathetic leadership and a sincere passion for the work of the team. - Have a strong business understanding of North America market.

Job Information