Responsibilities
About the Team The Global Brand Safety and Responsible Media team helps TikTok overcome key industry challenges related to platform integrity, responsible investment, sustainability and brand safety. The team seeks to inform and educate the advertising industry on these topics, establishing and maintaining relationships with key clients, and industry associations. This role can be based in London or New York. Responsibilities - Identify, develop and execute global marketing programs related to responsible media, as well as build go-to-market strategies & measurement plans that support key adoption & awareness goals, including TikTok's sustainability program (Scope3 adoption), and advertising self regulation. - Partner with regional marketing teams to facilitate localized adoption of responsible media programs. - Play a vital role in driving third party engagement strategy, emphasizing proactive collaboration and partnership with leading global advertising associations (WFA, Ad Net Zero, ICAS), and global institutions (WEF, Goals House). - Represent TikTok and advocate for the company's positions in external forums, including industry discussions, conferences, and industry engagements to enhance trust in our brand and marketplace. - Partner closely with product, T&S, GR, marketing, PR, operations, strategy and finance to ensure seamless cross-functional coordination. Be the glue between teams and our clients. - Draft memos, presentations, talking points and other materials related to responsible media for TikTok leaders. - Understand and evangelize for the needs of clients on TikTok, actively identifying gaps and opportunities to better serve our client's needs in relation to responsible media.
Qualifications
Minimum Qualifications - Bachelor's degree or equivalent. - Strong collaboration, communication, teamwork and project management skills, with a proven record of success. - Experience working in relevant fields, such as sustainable advertising, advertising policy, trade associations, third party organizations, regulatory, or governmental bodies. - Demonstrated experience in sustainability. - Proven track record of successfully managing third party organizations and leading engagements with industry groups. - Ability to influence key stakeholders. Preferred Qualifications - Ability to work effectively in a fast paced, ever changing environment. - Flexible, strong judgement and personal integrity. - Maintains composure in high-stress situations.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
