Responsibilities

The Global Monetization Strategy and Operations (MSO) team enables sustainable growth in TikTok's advertising business. We partner with business leaders on strategy setting, revenue planning, and pricing and incentive policy, and we improve the tools and processes sales teams rely on every day. We turn complex business decisions into operating models that scale, protecting both customer outcomes and long-term profitability. You will shape the strategy and the operating models behind TikTok's advertising business. About the Team We are looking for entrepreneurial and driven individuals to join TikTok's Monetization Strategy & Operations (MSO) team as a Strategy Associate. This is an opportunity to play a foundational role in shaping TikTok's monetization strategy and driving business growth across Southeast Asia's dynamic and fast-evolving markets. As a strategic partner to the business, you will work closely with leadership and cross-functional stakeholders to solve complex business challenges, identify growth opportunities, translate strategic priorities into actionable plans, and drive execution across the region. The MSO organization serves as a strategic partner to the business, providing critical insights through data driven analysis, fostering cross-functional alignment, and driving the execution of strategic initiatives. We bridge the gap between high-level business priorities and day-to-day operations, while helping transform emerging opportunities and early-stage ideas into scalable growth initiatives. Responsibilities - Develop monetization strategies for TikTok and other growing products in Southeast Asian countries by collaborating with key stakeholders primarily across commercial functions. - Leverage data analytics, market research, and industry insights to evaluate business performance, understand underlying growth drivers, identify business gaps, and develop actionable recommendations - Serve as the business counsel and collaborate closely with TikTok leadership to execute high-impact projects and drive significant revenue growth by developing and implementing key initiatives, such as operating model changes. - Establish and manage performance goals for SEA team by defining key performance metrics and setting KPIs to promote business growth. - Oversee performance analysis, reporting, and manage business review cadences. - Develop and optimize monetization processes, operational frameworks, and business policies to support evolving business needs and improve organizational effectiveness. - Collaborate closely with cross-functional partners, such as monetization teams, sales operations and data teams, to bring analytical initiatives to completion. - Manage key initiatives on a project basis, working closely with cross-functional teams in Southeast Asia and other international markets.

Qualifications

Minimum Qualifications: - Bachelor’s degree in a quantitative or business field. An MBA or equivalent is a plus. - Have 3+ years of experience in Management Consulting, Investment Banking, Corporate Development, Product Strategy or related strategy/analytical roles. - Prior experience in high-growth tech startups, consulting, investment banking, venture capital and private equity is preferred. Preferred Qualifications: - Demonstrate a strong analytical and quantitative aptitude, strong experience in excel modeling, and a keen interest in strategy. - Demonstrate solid project management skillset: handling and juggling multiple processes at once across different topics, functions and stakeholders - Demonstrate high-EQ team player capability and the ability to manage tough and confidential conversations with stakeholders

Job Information