Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2026 TikTok
Responsibilities
Campaign Strategy & Planning team is responsible for leading the end-to-end strategy, planning & special projects for campaigns. This role bridges business insights, campaign framework design, and efficiency-driven initiatives to drive sustainable GMV growth and P&L efficiency across all campaign scenarios. Roles & Responsibilities: 1. Campaign Growth Strategy - Own the strategy design for platform/category-level campaigns, with GMV growth and efficiency as primary goals - Translate business objectives (GMV, market share, ROI) into end-to-end campaign strategies, including pacing, resource allocation, and key levers 2. Resource & Budget Allocation - Manage campaign budget and resource allocation (subsidies, traffic, placements) to maximize ROI - Design differentiated resource strategies across user segments, categories, and seller tiers - Continuously monitor performance and dynamically adjust allocation to ensure target achievement 3. Supply & User Strategy Integration - Partner closely with category/merchant teams to define supply strategy - Design user-side engagement and conversion strategies based on user segmentation - Optimize “people-product matching” during campaigns to improve conversion efficiency 4. Data Analysis & Optimization - Build and own campaign KPI framework (GMV, ROI, CVR, subsidy efficiency, etc.) - Conduct deep-dive analysis to identify key drivers and bottlenecks - Establish post-campaign review mechanisms and continuously refine strategy playbooks 5. Cross-functional Leadership - Collaborate with Product, Data, Category, and Commercial teams to drive execution - Align stakeholders and ensure smooth delivery of campaign strategy - Drive the development of campaign-related tools and platform capabilities
Qualifications
Minimum Qualifications: - Minimum Bachelor's Degree or above - 5+ years of experience in e-commerce, growth strategy, or campaign strategy - Strong data-driven mindset; ability to analyze data and translate insights into actionable strategies - Solid understanding of e-commerce metrics (GMV, ROI, CVR, etc.) and growth mechanics - Proficiency in English Preferred Qualifications: - Proven experience in leading or designing campaigns - Experience in budget planning and resource allocation, with the ability to balance multiple objectives - Strong stakeholder management and cross-functional collaboration skills
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
