Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2025 TikTok
Responsibilities
About the team: The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers. The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success. We are looking for a Strategic Growth Program Manager to drive seller incubation and growth. This role focuses on designing and executing scalable growth programs that accelerate sellers’ progression and drive measurable impact on TikTok Shop’s ecosystem and revenue. Responsibilities: - Design and execute full-funnel growth strategies that guide sellers from onboarding to maturity, enabling adoption of best practices and maximizing business potential. - Own and deliver performance targets across workflows, with clear attribution to seller outcomes and revenue impact. - Identify high-potential sellers and accelerate their growth through targeted lifecycle strategies, tools, and enablement programs. - Develop scalable solutions—such as growth campaigns, onboarding journeys, product enhancements and platform education—that address seller pain points and drive engagement at scale. - Analyze performance data and seller feedback to uncover trends, surface blockers, and inform strategic program design and process improvements. - Partner closely with cross-functional teams (e.g., Product, Ops, Marketing) to align on goals, drive execution, and ensure end-to-end impact of initiatives. - Act as a subject matter expert, equipping internal teams with the resources, insights, and timelines needed to support sellers effectively. - Continuously build platform fluency by navigating internal tools and understanding the seller journey, identifying opportunities for innovation and optimisation.
Qualifications
Minimum Qualifications: - Bachelor’s degree or above, with 1–3 years of experience in managing large volumes of sellers or accounts (e.g., hundreds of sellers). - Solid data literacy with the ability to conduct complex business analysis, identify growth opportunities, and translate insights into actionable plans. - Fast learner with a proactive and resilient mindset; able to perform well under pressure and adapt quickly. - Strong understanding of the UK e-commerce ecosystem, consumer trends, and digital/mobile commerce dynamics; experience in e-commerce or other fast-paced environments preferred. - Excellent communication and relationship-building skills, with the ability to identify seller needs and drive productive, results-oriented conversations. Preferred Qualifications: - Strong cross-team collaboration capabilities, with proven experience coordinating stakeholders and pushing projects forward. - Self-driven with strong ownership and a demonstrated track record of managing initiatives end-to-end.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
