Responsibilities
About the Team As a Program Manager for Creator Product Adoption (TV/Film) in Korea, you will be instrumental in strengthening one of TikTok's key content verticals. Your mission is to design, launch, and scale in-app campaigns and programs that empower creators within the TV/Film category to fully leverage our product features. By driving the adoption of advanced creation tools and formats specific to this vertical, you will elevate the quality and volume of professional content, enrich the platform's entertainment ecosystem, and contribute directly to the growth of this strategic priority. Responsibilities - Lead Scaled Adoption Programs: Own the end-to-end strategy, development, and execution of in-app campaigns and programs specifically designed for the TV/Film vertical. Drive large-scale creator participation to increase the adoption of core product features and elevate content quality. - Cross-Regional Collaboration & Execution: Serve as the key DRI in Korea. Work closely with Global Product teams and various Regional teams to localize product strategies, align on objectives, and ensure the successful rollout and impact of adoption programs. - Leverage Data for Growth: Establish clear metrics and OKRs to measure program success and creator adoption. Utilize data analytics to monitor performance, derive actionable insights, and iterate rapidly on strategies to optimize impact. - Operational Excellence: Leverage internal tools and systems to manage projects efficiently. Proactively identify and troubleshoot operational or technical hurdles to ensure smooth program delivery. - Enable Creators at Scale: Develop and operationalize scalable enablement frameworks—such as tutorials, best practice guides, and communication playbooks—that empower TV/Film creators to independently master new tools and formats.
Qualifications
Minimum Qualifications - Bachelor's degree or equivalent practical experience. - 3+ years of experience in program management, product operations, or a related field within the tech, social media, or digital entertainment industries. - Fluency in Korean and business-level proficiency in written and spoken English. - Strong cross-functional collaboration skills, with the ability to work effectively with product, marketing, and operations teams in a multi-project environment. - Excellent analytical skills, with a proven ability to use data to inform decisions, measure outcomes, and drive continuous improvement. Preferred Qualifications - Experience working with creator communities, content ecosystems, or user-facing adoption programs. - A genuine passion for and understanding of the TV/Film entertainment vertical (e.g., industry trends, key players, content formats). - Strong operational and technical aptitude, with the ability to quickly master new digital tools, internal systems, and workflows to drive program efficiency.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Equal Opportunity at TikTok
TikTok is dedicated to fostering an inclusive and diverse workplace that values and respects individuals with disabilities. Our commitment is to create equal opportunities and provide a supportive environment for all employees.
