Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2026 TikTok
Responsibilities
About the team The TikTok Shop Singapore Creator Growth Team sits at the intersection of content, commerce, and partnerships. We are responsible for building and scaling a high-performing ecosystem of top creators and vertical talents who drive sustainable GMV growth through content-based e-commerce. The team focuses on three core pillars: - Creator Acquisition & Incubation – Identifying and nurturing high potential creators aligned with TikTok Shop’s vertical strategies. - Merchandising & Matchmaking Excellence – Optimizing the pairing of quality products with the right creators to maximize conversion and sales impact. - Campaign & Ecosystem Growth – Designing structured programs and incentive mechanisms that unlock creator activation, retention, and revenue growth. In this role, you will drive the end to end strategy for acquiring, incubating, and scaling high potential creators within assigned verticals. You will build structured incubation frameworks, optimize creator–merchant matching strategies, and translate data insights into actionable growth plans that drive GMV performance. Responsibilities - Recruit, screen and connect with high potential content creators and vertical talents matching our e-commerce positioning. - Design and implement a complete creator incubation system, including content positioning, video style, shooting guidance and account growth strategy. - Responsible for overseeing the Merchants & Creators matchmaking strategy. By matching high-quality products for creators, to drive GMV and help creators grow. - Optimize matching SOP and product tools, guide creator manager to achieve matching pair / GMV goals; - Formulate and implement diverse creator campaigns and programs to constantly motivate creator activation and achieve overall sales goals by verticals.
Qualifications
Minimum Qualifications - Bachelor’s degree or equivalent practical experience - 3 years or more experience in e-commerce or affiliates - Clear communication and stakeholder management skills Preferred Qualifications - Strong knowledge and experience of short videos - Strong connections with creators and agencies - Attention to detail, affinity with numbers, strong in problem solving. - Familiar with TikTok and mainstream e-commerce platforms, experience in content-based e-commerce is highly preferred.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
